Published on 26. October 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 26. September 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 14. September 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 10. September 2018 | Author Maximilian Hermann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Published on 24. July 2018 | Author Maximilian Hermann
Augmented Reality (AR) is a development that has been heard of for a long time and whose spread is now gaining momentum. This trend, often referred to in connection with virtual reality, is repeatedly praised by ...... read more »
Published on 20. June 2018 | Author Maximilian Hermann
If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since ...... read more »
Published on 14. June 2018 | Author Sebastian Pieper
Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees ...... read more »
Published on 14. May 2018 | Author Sebastian Pieper
BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates ...... read more »
Published on 8. May 2018 | Author Paula Schmidt-Lüer
No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main ...... read more »
Published on 25. April 2018 | Author Sebastian Pieper
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, ...... read more »
How to Successfully Integrate Print and E-Mail
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Tips For E-Mail Marketing In B2B – Promote Events
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Tips For E-Mail Marketing In E-Commerce – Self-Service Center
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Tips For E-Mail Marketing In E-Commerce – Testing and Optimization
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Tips For E-Mail Marketing In E-Commerce – Use Unusual Occasions
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