Published on 7. December 2020 | Author Maximilian Hermann
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place ...... read more »
Published on 3. December 2020 | Author Stefan von Lieven
One of the great benefits of email marketing is the low degree of wastage. A user, who subscribes to your newsletter is most likely interested in your promotions or your company. However, if you only rely ...... read more »
Published on 2. December 2020 | Author Sebastian Pieper
Testing is one of the most effective, if not the most effective method for optimisation in email marketing. But how do you get meaningful results when testing different mail variants? What are meaningful results anyway? The ...... read more »
Published on 25. November 2020 | Author Sebastian Pieper
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: ...... read more »
Published on 4. November 2020 | Author Stefan von Lieven
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors ...... read more »
Published on 26. October 2020 | Author Maximilian Hermann
Interactivity is one of the most important success factors in digital marketing. Interactivity means that customers have to become active in order to reach the desired goal. Common examples of interactive content in digital dialogue marketing ...... read more »
Published on 19. October 2020 | Author Maximilian Hermann
Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards ...... read more »
Published on 7. October 2020 | Author Sebastian Pieper
Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this ...... read more »
Corona has changed email marketing
1. March 2021 | von
How to reactivate inactive newsletter subscribers
22. February 2021 | von
What’s the value of your mailing list?
10. February 2021 | von
Retain customers with price alert mails
2. February 2021 | von
Avoid customer churn with back-in stock alerts
20. January 2021 | von