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The Marketing Engineers’ Blog

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Live ticker with personalized message in interactive emails

Communication, Daten, Practical Tips, PraxistippsBy Lea Diana22. November 2021

Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history. For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats.…

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Optimize marketing automation campaigns through testing

Analytics, Practical TipsBy Lea Diana18. November 2021

Optimization through testing is classic common practice in email marketing. Surely you use A/B tests or multivariate tests to improve open or click-through rates of your newsletters. But what about your marketing automation campaigns? Many marketers forget that they can test automated emails just like they test their newsletters. So…

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Tips for B2B email marketing: offer real added value

Communication, Practical TipsBy Lea Diana17. November 2021

In B2B, content marketing is widely used and highly effective. Instead of aggressively promoting your company, products or brands, you address users with editorial content in content marketing. Current market information, studies, industry reports or checklists are usually more exciting for users than product news and press releases. If you…

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More conversions with interactive follow-up emails

Communication, Practical TipsBy Lea Diana8. November 2021

Interactive emails eliminate media breaks and in the best case, the user remains in the email until conversion. Automatically send follow-up emails after webinars or other events asking attendees for next steps, such as specific interest in a solution to a topic. Provide only 2-3 response options to choose from…

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6 tips how to win opt-ins with mobile contexts

Communication, Practical Tips, UncategorizedBy Lea Diana28. October 2021

Email marketing is permission marketing. This is why opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with mobile contexts, like QR-Codes, SMS/ messenger inbound, chatbots, bluetooth, registration for wifi and apps.   1. QR codes QR…

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Guest contribution by mayoris: iOS15 update prevents the tracking of email openings

Data, Practical TipsBy Lea Diana25. October 2021

A guest contribution by Urs Thüring, CEO at Mayoris AG. The digital marketing sector is in revolt once again. After AdTech service providers have been affected by the prevention of consequent collection of tracking-data by the third-party-cookies, this time the email sector is affected. For some time we know, that…

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Avoid lack of focus in marketing automation campaigns

Communication, Practical TipsBy Lea Diana22. October 2021

If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign. But again, complexity can quickly become a killer if your campaigns lack focus. Automation…

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Tips for B2B email marketing: Set clear goals

Practical TipsBy Lea Diana22. October 2021

As with everything in B2B marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures. Email marketing enables a wide range of use cases. Focusing on specific objectives…

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How to win opt-ins using referrals

Data, Practical TipsBy Lea Diana19. October 2021

Winning opt-ins is a fundamental part of email marketing, because the consent of as many users as possible to receive marketing emails is crucial for the success of your email marketing measures. One possibility for winning opt-ins is the referral. If your users relish certain topics or offers it is…

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Generating or expanding opt-ins with interactive emails

Communication, Practical TipsBy Lea Diana19. October 2021

Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins. Convert customers to newsletter recipients, for example, or obtain further-reaching consent from them for profiling or for additional subject mailing lists. Integrate the opt-in process, including checkboxes, privacy…

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