Published on 8. November 2019 | Author Maximilian Hermann
People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can ...... read more »
Published on 4. November 2019 | Author Marie Afschrift
Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email ...... read more »
Published on 30. October 2019 | Author Maximilian Hermann
The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies ...... read more »
Published on 9. September 2019 | Author Marie Afschrift
First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, ...... read more »
Published on 16. August 2019 | Author Maximilian Hermann
A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, ...... read more »
Published on 1. August 2019 | Author Marie Afschrift
Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a ...... read more »
Published on 31. July 2019 | Author Lisa Marie Lindemann
In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face ...... read more »
Published on 16. July 2019 | Author Lisa Marie Lindemann
Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones ...... read more »
Published on 23. May 2019 | Author Lisa Marie Lindemann
Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a ...... read more »
Published on 10. April 2019 | Author Lisa Marie Lindemann
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. ...... read more »
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