Published on 22. March 2021 | Author Sebastian Pieper
How much revenue you are losing everyday due to shopping cart abandonments? On average, over 60% of shopping carts are abandoned. With a marketing automation series, you can win some of them back. Marketing automation: reminder ...... read more »
Published on 17. March 2021 | Author Marie Afschrift
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific ...... read more »
Published on 4. March 2021 | Author Sebastian Pieper
Ugly text mails or confusing, inflexible transactional mails? Do you suffer from the standard templates of your backend that were implemented at some point? Instead, use flexible HTML templates that you can customize yourself. Design your ...... read more »
Published on 1. March 2021 | Author Marie Afschrift
The new study Disruption – how the 2020 pandemic changed email shows the impact of the COVID-19 pandemic on email marketing in the short and long term. In addition to the developments that have occurred due ...... read more »
Published on 22. February 2021 | Author Sebastian Pieper
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t ...... read more »
Published on 10. February 2021 | Author Marie Afschrift
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile ...... read more »
Published on 2. February 2021 | Author Sebastian Pieper
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least ...... read more »
Published on 20. January 2021 | Author Sebastian Pieper
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply ...... read more »
Published on 15. January 2021 | Author Maximilian Hermann
In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in ...... read more »
Published on 8. January 2021 | Author Maximilian Hermann
What has happened in the field of email marketing in 2020 and what is in store for the future? We’ve compiled some of the developments affecting email marketing in 2020 in an at-a-glance infographic. Report: 5 ...... read more »
Emotion and service: winning back shopping cart abandoners with the right incentives
6. May 2021 | von
Prevent full unsubscriptions in email marketing
5. May 2021 | von
Email marketing made easy with newsletter templates
29. April 2021 | von
Avoid missing fallbacks in marketing automation
23. April 2021 | von
Using animated GIFs correctly in email marketing
19. April 2021 | von