Published on 25. May 2021 | Author Sebastian Pieper
The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list ...... read more »
Published on 12. May 2021 | Author Marie Afschrift
Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have ...... read more »
Published on 12. May 2021 | Author Sebastian Pieper
High data quality in the form of complete and up to date user profiles is important in marketing. However, important data is often missing or outdated. Automate the data update and completion! With marketing automation you ...... read more »
Published on 11. May 2021 | Author Lea Diana
Due to the constantly growing number of online offers and comparison possibilities, new strategies are needed today to encourage potential customers to make a purchase. Psychological sales tricks can make all the difference. After all, the ...... read more »
Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 5. May 2021 | Author Sebastian Pieper
A customer feels annoyed by one of your marketing automation campaigns, for instance a lead nurturing route in B2B, and wants to unsubscribe from it? That’s a bummer, but it happens. However, it does not have ...... read more »
Published on 29. April 2021 | Author Lea Diana
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the ...... read more »
Published on 23. April 2021 | Author Sebastian Pieper
Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up ...... read more »
Published on 19. April 2021 | Author Lea Diana
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image ...... read more »
Published on 16. April 2021 | Author Marie Afschrift
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as ...... read more »
Integrate micro-shops for direct ordering in your newsletter
2. August 2021 | von
Control your marketing automation campaigns centrally
22. July 2021 | von
6 Tips on How to Obtain Email Marketing Addresses
21. July 2021 | von
6 Tips to promote your newsletter on your website
19. July 2021 | von
Detection of marketing contexts via transactional emails
14. July 2021 | von