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The Marketing Engineers’ Blog

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10 ways to reduce unsubscribers

Communication, Practical TipsBy Sebastian Pieper21. February 2017

That customers unsubscribe from newsletters or similar programs can have different reasons. Nevertheless, it is helpful not to always look for that reason on the unsubscribers side, but first of all by yourself. Mostly there is still much potential for improvement to keep subscribers. That is why we have gathered…

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Is email marketing still effective and efficient?

CommunicationBy Sebastian Pieper17. February 2017

Email marketing is still the most relevant online channel with the highest ROI of all marketing activities (DMA). 2.6 billion people worldwide have an email account (Litmus). In Germany 80 percent use email services regularly (WFA / OWM). In this article we don’t only show why the channel is so…

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Digital direct marketing is also an effective and efficient tool for non-profit organizations

Communication, Practical TipsBy Sebastian Pieper13. February 2017

E-mail marketing has the greatest ROI of all marketing measures. Especially for non-profit organizations, which are limited in their budget, this is a decisive factor. A quick and efficient way to connect with prospective donors and helpers. That is why we collected some tips and potentials related to e-mail marketing…

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Retrospect: 10 Important Data Facts 2016

Data, ResearchBy Sebastian Pieper24. January 2017

We take a look back at the Data year 2016 and summarize 10 important Data Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You will find…

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Webrooming vs. Showrooming – linking online and offline

Communication, Practical TipsBy Sebastian Pieper19. January 2017

The buying behavior has changed, that is not to question. Every consumer is looking for the best deal both online and offline. For this reason, it becomes more and more common nowadays that a product is not bought at the same place where the customer previously informed himself about it.…

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Retrospect: 10 Important Mobile Marketing Facts 2016

Communication, Data, ResearchBy Sebastian Pieper17. January 2017

We take a look back at the Mobile Marketing year 2016 and summarize 10 important Mobile Marketing Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You…

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The correct use of WhatsApp in Marketing

CommunicationBy Sebastian Pieper16. January 2017

The use of WhatsApp as a marketing channel can be worthwhile. The inexpensive and fast app is especially suitable to get in personal contact with younger generations. Despite the legal situation is still difficult, some companies have already shown examples that not just caused results for the companies but also…

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Retrospect: 10 Important Social Media Marketing Facts 2016

Communication, Data, ResearchBy Sebastian Pieper10. January 2017

We take a look back at the Social Media Marketing year 2016 and summarize 10 important Social Media Marketing Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until…

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Retrospect: 10 Important Marketing Automation Facts 2016

Communication, Process, ResearchBy Sebastian Pieper4. January 2017

We take a look back at the Marketing Automation year 2016 and summarize 10 important Marketing Automation Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You…

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Retrospect: 10 Important E-Mail Marketing Facts 2016

Analytics, Communication, DataBy Sebastian Pieper29. December 2016

We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You…

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