Published on 8. April 2014 | Author Stefan von Lieven
Twitter is considered an essential social media tool in digital marketing. Approximately a quarter of German retailers have their own Twitter profile. A further 19.7 % are planning to use it (source: Online Dialogue Marketing in ...... read more »
Published on 31. March 2014 | Author Stefan von Lieven
The main focus in marketing communication of retail companies often lies in the promotion of specific offers to generate sales. An important goal here is to achieve the coverage for potential customers. The viral functions of ...... read more »
Published on 24. March 2014 | Author Stefan von Lieven
Social media marketing is primarily associated with campaigns of large B2C companies, such as brand manufacturers, business groups and telecommunication providers. However, as proven by artegic’s recent study Online Dialogue Marketing in Retail, social media has ...... read more »
Published on 17. March 2014 | Author Stefan von Lieven
Personalised email marketing offers increase customer loyalty and Return on Investment. However, many companies shy away from apparently complex data analysis procedures, which can detect preferences and provide suitable contents based on the personal data collected. ...... read more »
Published on 10. March 2014 | Author Stefan von Lieven
37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic’s recent study Digital direct Marketing in Retail 2016. In lifecycle ...... read more »
Published on 3. March 2014 | Author Stefan von Lieven
Content marketing is one of the most talked about trends in online marketing. Instead of promoting companies, products or brands in an aggressive way, content marketing focuses on targeting via editorial content. Especially in B2B, content ...... read more »
Published on 21. February 2014 | Author Stefan von Lieven
No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the ...... read more »
Published on 20. February 2014 | Author Stefan von Lieven
Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG ...... read more »
Published on 13. February 2014 | Author Stefan von Lieven
Social media is the most important channel for the viral distribution of marketing messages. This fact can be positively used by email marketing. Via SWYN buttons, recipients can recommend content in social networks and expand the ...... read more »
Published on 3. February 2014 | Author Stefan von Lieven
One of the great benefits of email marketing is the low degree of wastage. A person, who subscribes to a newsletter is most likely interested in the promotions or the company advertising. However, if you only ...... read more »
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