Published on 3. September 2014 | Author Stefan von Lieven
Email marketing places a lot of emphasis on the wording of the subject line, whereas the sender address is often neglected. It serves as an identifier and when correctly chosen, it can transmit trust and personality. ...... read more »
Published on 27. August 2014 | Author Stefan von Lieven
80 % of Twitter users communicate about brands in their social network. In January 2014, 99% of users looked at a minimum of 1 brand in their newsfeed, according to the current study by ARF “Discovering ...... read more »
Published on 13. August 2014 | Author Stefan von Lieven
Animated images are among the most eye-catching elements in email marketing. Animated GIFs in email marketing have the advantage of being easy to implement as well as displayable in most email clients. In our article Choosing ...... read more »
Published on 6. August 2014 | Author Stefan von Lieven
Images often say more than words. In any case, they attract attention and are an important element to activate users in email marketing. No wonder that images are an elementary component of designed HTML mailings in ...... read more »
Published on 30. July 2014 | Author Stefan von Lieven
Why do users give their opt-in to email marketing? And what prevents them from doing so? In the context of the article Determinants of Email Marketing Opt-ins from a User Point of View we have demonstrated, ...... read more »
Published on 23. July 2014 | Author Stefan von Lieven
Creating a high-quality mailing list is one of the most important tasks in email marketing. A high-quality contact base stands out through strong recipient loyalty and high activity. In order to display these, we need innovative ...... read more »
Published on 15. July 2014 | Author Stefan von Lieven
Every company pursues monetary goals, which can be operationalised by means of values, such as profit, turnover, cost or ROI. To fulfil those corporate goals, marketing communication must contribute directly or indirectly, but in any case, ...... read more »
Published on 9. July 2014 | Author Stefan von Lieven
In the article How to Measure Opens in Email Marketing we have demonstrated how to correctly measure opens in email marketing. When a user has opened an email, an important step is completed. Most emails aim ...... read more »
Published on 2. July 2014 | Author Stefan von Lieven
The precondition that an email can unfold its potentials in email marketing, is that the email is actually delivered to the users and subsequently opened. In this article you will learn how to track opens correctly. When ...... read more »
Published on 24. June 2014 | Author Stefan von Lieven
Email Marketing is Permission Marketing. This means the sending of promotional emails to a user is only legal with his explicit consent (opt-in). You can find more information on the legal requirements in email marketing in ...... read more »
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