Published on 3. March 2014 | Author Stefan von Lieven
Content marketing is one of the most talked about trends in online marketing. Instead of promoting companies, products or brands in an aggressive way, content marketing focuses on targeting via editorial content. Especially in B2B, content ...... read more »
Published on 21. February 2014 | Author Stefan von Lieven
No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the ...... read more »
Published on 20. February 2014 | Author Stefan von Lieven
Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG ...... read more »
Published on 13. February 2014 | Author Stefan von Lieven
Social media is the most important channel for the viral distribution of marketing messages. This fact can be positively used by email marketing. Via SWYN buttons, recipients can recommend content in social networks and expand the ...... read more »
Published on 3. February 2014 | Author Stefan von Lieven
One of the great benefits of email marketing is the low degree of wastage. A person, who subscribes to a newsletter is most likely interested in the promotions or the company advertising. However, if you only ...... read more »
Published on 27. January 2014 | Author Stefan von Lieven
Email marketing and social media are elementary components of every online marketing mix. However, email marketing and social media are not only efficient as individual tools, but offer a number of possibilities to mutually complement each ...... read more »
Published on 21. January 2014 | Author Stefan von Lieven
With content marketing, the online marketing moves away from the traditional promotional communication. Instead, the communicated content in content marketing is created in such a way that it offers an added value to the user. The ...... read more »
Published on 13. January 2014 | Author Stefan von Lieven
Your recipients know best, which newsletters/mailings they like. A/B test have proven useful for this purpose. We will show you how A/B tests work and what you need to bear in mind. There is a multitude ...... read more »
Published on 6. January 2014 | Author Stefan von Lieven
Usability is often neglected in transaction email design. Complex listings of information in callous text emails are the result. This gives away potential, especially if the transaction email should also carry advertising. Transaction emails offer a ...... read more »
Published on 30. December 2013 | Author Stefan von Lieven
Online marketing ensures traffic on your website. But how do you use this to win new customers? Landing pages help to generate real leads through anonymous visitors. In e-commerce, every extra step, users need to take ...... read more »
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