Published on 18. November 2013 | Author Stefan von Lieven
Customer Relationship Management – or CRM – represents a further development of the classic marketing approach. In traditional mass marketing, a large number of people are targeted with the same message. Segmenting, e.g. according to psychographical ...... read more »
Published on 11. November 2013 | Author Stefan von Lieven
The newsletter is the most frequently used and probably most important measure in email marketing. As long as other measures are not explicitly mentioned, email marketing is often equated with the sending of newsletters. However, newsletters ...... read more »
Published on 5. November 2013 | Author Stefan von Lieven
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a ...... read more »
Published on 15. October 2013 | Author Stefan von Lieven
For many companies, social media forms an integral part of marketing communication. This means that the use of social media in marketing has become increasingly professional. What initially was an experimental playing field for trend-oriented companies, ...... read more »
Published on 30. September 2013 | Author Stefan von Lieven
To synchronise email marketing and social media content in a way that they effectively complement and strengthen each other, is an important task in the online dialogue. Putting the communicated messages into a hierarchy, leading the ...... read more »
Published on 23. September 2013 | Author Stefan von Lieven
The use of email marketing implies the development of a clear and structured strategy. This includes the definition of concrete email marketing targets, which are to be reached through individual measures, e.g. newsletters, stand-alone campaigns or ...... read more »
Published on 16. September 2013 | Author Stefan von Lieven
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually attend the event, and ...... read more »
Published on 27. June 2012 | Author Stefan von Lieven
Email Marketing is an efficient tool in the digital marketing mix. However, you must bear in mind a few things, if you wish to use the pull potential of this tool. The following five tips will ...... read more »
Published on 28. January 2011 | Author Stefan von Lieven
In the past few months, email marketing has advanced to one of the most important marketing topics in business-to-business. In a current study by artegic of top 100 companies, almost three quarters (72%) see a rise ...... read more »
Published on 19. October 2010 | Author Stefan von Lieven
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, ...... read more »
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