Published on 30. December 2013 | Author Stefan von Lieven
Online marketing ensures traffic on your website. But how do you use this to win new customers? Landing pages help to generate real leads through anonymous visitors. In e-commerce, every extra step, users need to take ...... read more »
Published on 16. December 2013 | Author Stefan von Lieven
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of a “bounce“. The goal of email marketing is to keep the bounce rate (proportion of bounces in ...... read more »
Published on 16. December 2013 | Author Sebastian Pieper
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces“. The goal of email marketing is to keep the bounce rate (proportion of bounces in ...... read more »
Published on 9. December 2013 | Author Stefan von Lieven
An operative integration of social media and email marketing through specific measures should always be proceeded by a strategic integration. The strategies of both tools will thus be combined in a channel-wide dialogue strategy. This strategy ...... read more »
Published on 2. December 2013 | Author Stefan von Lieven
Especially for brands, social media is an ideal tool for reputation management. This term refers to the positive influencing of the brand image through direct and viral marketing in social media, or the response to negative ...... read more »
Published on 25. November 2013 | Author Stefan von Lieven
The first article on the online CRM series by artegic AG deals with the function of online CRM in companies, i.e. with the operative tasks – the operative CRM. For these tasks, e.g. the construction of ...... read more »
Published on 18. November 2013 | Author Stefan von Lieven
Customer Relationship Management – or CRM – represents a further development of the classic marketing approach. In traditional mass marketing, a large number of people are targeted with the same message. Segmenting, e.g. according to psychographical ...... read more »
Published on 11. November 2013 | Author Stefan von Lieven
The newsletter is the most frequently used and probably most important measure in email marketing. As long as other measures are not explicitly mentioned, email marketing is often equated with the sending of newsletters. However, newsletters ...... read more »
Published on 5. November 2013 | Author Stefan von Lieven
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a ...... read more »
Published on 15. October 2013 | Author Stefan von Lieven
For many companies, social media forms an integral part of marketing communication. This means that the use of social media in marketing has become increasingly professional. What initially was an experimental playing field for trend-oriented companies, ...... read more »
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