Published on 27. January 2014 | Author Stefan von Lieven
Email marketing and social media are elementary components of every online marketing mix. However, email marketing and social media are not only efficient as individual tools, but offer a number of possibilities to mutually complement each ...... read more »
Published on 21. January 2014 | Author Stefan von Lieven
With content marketing, the online marketing moves away from the traditional promotional communication. Instead, the communicated content in content marketing is created in such a way that it offers an added value to the user. The ...... read more »
Published on 13. January 2014 | Author Stefan von Lieven
Your recipients know best, which newsletters/mailings they like. A/B test have proven useful for this purpose. We will show you how A/B tests work and what you need to bear in mind. There is a multitude ...... read more »
Published on 6. January 2014 | Author Stefan von Lieven
Usability is often neglected in transaction email design. Complex listings of information in callous text emails are the result. This gives away potential, especially if the transaction email should also carry advertising. Transaction emails offer a ...... read more »
Published on 30. December 2013 | Author Stefan von Lieven
Online marketing ensures traffic on your website. But how do you use this to win new customers? Landing pages help to generate real leads through anonymous visitors. In e-commerce, every extra step, users need to take ...... read more »
Published on 16. December 2013 | Author Stefan von Lieven
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of a “bounce“. The goal of email marketing is to keep the bounce rate (proportion of bounces in ...... read more »
Published on 16. December 2013 | Author Sebastian Pieper
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces“. The goal of email marketing is to keep the bounce rate (proportion of bounces in ...... read more »
Published on 9. December 2013 | Author Stefan von Lieven
An operative integration of social media and email marketing through specific measures should always be proceeded by a strategic integration. The strategies of both tools will thus be combined in a channel-wide dialogue strategy. This strategy ...... read more »
Published on 2. December 2013 | Author Stefan von Lieven
Especially for brands, social media is an ideal tool for reputation management. This term refers to the positive influencing of the brand image through direct and viral marketing in social media, or the response to negative ...... read more »
Published on 25. November 2013 | Author Stefan von Lieven
The first article on the online CRM series by artegic AG deals with the function of online CRM in companies, i.e. with the operative tasks – the operative CRM. For these tasks, e.g. the construction of ...... read more »
Eye catchers in the inbox: How subject lines can increase the opening rate
9. September 2019 | von
Advantages of a self-service center in email marketing
16. August 2019 | von
Browse abandonment email: How to turn „drop-outs“ into customers
1. August 2019 | von
Images in Email Marketing: How to choose the right graphic content for your campaign
31. July 2019 | von
Email Client Development
16. July 2019 | von