Published on 21. May 2014 | Author Stefan von Lieven
Mr. Voss, could you give us an overview of the current status of the Data Protection Regulation in the EU? In March, the European Parliament has confirmed in a plenary the compromises in relation to the ...... read more »
Published on 16. May 2014 | Author Stefan von Lieven
Email marketing is an efficient and widely spread tool in business-to-business (B2B). However, B2B communication exhibits a few particularities, you must take into account in email marketing. The following six tips will help you to optimise ...... read more »
Published on 13. May 2014 | Author Stefan von Lieven
International companies, as well as companies working in multilingual markets, such as Switzerland, must communicate with users in different languages in their email marketing. No matter whether the content of the marketing messages is adapted to ...... read more »
Published on 5. May 2014 | Author Stefan von Lieven
The head office supplies the products, the independent retailer on location takes care of the sales and the direct customer contact. Simply put, this is the concept of indirect distribution via trading partners. It is a ...... read more »
Published on 28. April 2014 | Author Sebastian Pieper
Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based ...... read more »
Published on 22. April 2014 | Author Sebastian Pieper
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for ...... read more »
Published on 15. April 2014 | Author Stefan von Lieven
Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of ...... read more »
Published on 8. April 2014 | Author Stefan von Lieven
Twitter is considered an essential social media tool in digital marketing. Approximately a quarter of German retailers have their own Twitter profile. A further 19.7 % are planning to use it (source: Online Dialogue Marketing in ...... read more »
Published on 31. March 2014 | Author Stefan von Lieven
The main focus in marketing communication of retail companies often lies in the promotion of specific offers to generate sales. An important goal here is to achieve the coverage for potential customers. The viral functions of ...... read more »
Published on 24. March 2014 | Author Stefan von Lieven
Social media marketing is primarily associated with campaigns of large B2C companies, such as brand manufacturers, business groups and telecommunication providers. However, as proven by artegic’s recent study Online Dialogue Marketing in Retail, social media has ...... read more »
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