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The Marketing Engineers’ Blog

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Data Privacy Can Be a Competitive Advantage – Commentary on the European Data Privacy Day

DataBy Stefan von Lieven28. January 2016

On 28th January at the initiative of the Council of Europe, the European Data Privacy Day will take place for the 9th time. Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU. For companies, data privacy is not only a legal…

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Email Forwards – the Most Powerful Tool in Viral Marketing?

Practical TipsBy Sebastian Pieper20. January 2016

The trend of viral marketing is commonly associated with social media platforms such as facebook, twitter etc. This is hardly surprising as the intensity of the virality is easily trackable by means of likes and the sum of shared content. However, we should not underestimate the significance of email forwarding:…

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Retrospect: 10 Important Social Media Marketing Facts 2015

Communication, ResearchBy Sebastian Pieper30. December 2015

We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing.…

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Retrospect: 10 Important Big Data Facts 2015

Data, ResearchBy Sebastian Pieper28. December 2015

No digital economy without data. No modern marketing without data. We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital…

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Retrospect: The 10 Most Important Email Marketing Facts 2015

Communication, ResearchBy Sebastian Pieper21. December 2015

Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…

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Retrospect: 10 Important Mobile Marketing Facts 2015

Communication, ResearchBy Sebastian Pieper15. December 2015

Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important mobile marketing facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…

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Retrospect: 10 Important Digital Transformation Facts 2015

Process, ResearchBy Sebastian Pieper9. December 2015

The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important digital transformation facts in an infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date…

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Using All E-commerce Lifecycle Triggers for Communication

CommunicationBy Sebastian Pieper1. December 2015

Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence a customer through communication.  Triggers cannot only be found in marketing contexts, but also…

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6 Tips for Email Remarketing After Shopping Basket Abandonments

CommunicationBy Sebastian Pieper23. November 2015

E-commerce is losing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost. According to a study by Surepayroll, e-commerce providers lose…

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4 Tips to Optimise Landing Pages

DataBy Sebastian Pieper17. November 2015

A/B testing is very popular for the optimisation of home and landing pages. However, after initial quick wins, success rates often slow down. This can be avoided by consistently including the user viewpoint. We would like to demonstrate four ways of how the user viewpoint can be implemented in the…

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