Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this as a competitive advantage. According to Forbes, 89% of marketers have predictive analytics on…
The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding and speed of analysis in interactions is challenging companies. This type of relationship between…
According to an online study by German TV broadcasters ARD/ZDF, 78% of all German onliners (30.7 million people over the age of 14) are already using the internet on a smartphone. However, for many companies mobile marketing still means only adapting measures known from the desktop internet for mobile usage.…
The Internet of Things – the linking of smart products is tipped off as the next big revolution in information technology. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole industries, supply chains and competition rules. These changes also…
Gartner has published a study (CMO Spend Survey 2015-2016) in which 339 marketers from different sectors were questioned. The respondents whose marketing budgets totalled 385 million dollars came from Canada, the US and the United Kingdom. Only marketers from companies whose turnover was over 500 million dollars per year, were…
In digital direct marketing, a paradigm shift has taken place from campaign-centred communication to customer-centred interaction. The speed with which customers interact in this communication is also increasing rapidly. When dealing with mobile, “always on” customers, truly customer-centred communication means responding to customer behaviour in real time and including previously…
This year, artegic has again visited the The Next Web Europe, arguably the most important digital conference in Europe. In our first post on the conference, we were looking at the identification of trends, at success factors for digital business models and artificial intelligence. Since one post on The Next…
The Next Web Europe 2016: What is perhaps the most important digital economy conference in Europe has undertaken substantial growth this year. Three times more visitors than in the previous year, a more expansive conference venue, more stages, more workshops, more exhibitors and of course all the most important speakers…
The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will…
German internet users spend most of their time in social networks: 192 hours per months (source: tobesocial). This is approximately 6.36 hours per day when users can be reached through social media marketing. The importance of this type of marketing is continuing to increase. It is not surprising that one…