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The Marketing Engineers’ Blog

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Connected Car Creates Innovative Approaches for Marketing Communication

CommunicationBy Sebastian Pieper14. March 2016

Internet connection has increasingly becoming a standard equipment in cars and other vehicles. This means, a large number of digital services will become available to drivers while at the same time, potentials for new business models, not only for automotive suppliers, arise. In this article, we will discuss the new…

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App Push Notifications: The New Star Among Direct Digital Channels

CommunicationBy Sebastian Pieper24. February 2016

Push notifications from apps have become a vital channel in direct digital marketing. No wonder, as push notifications show extraordinarily high interaction rates and can be used very effectively to respond to triggers in mobile contexts. We will demonstrate what push notifications in digital marketing can do, for which applications…

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Ensuring Data Quality in Marketing – Only Correct Data is Useful Data

DataBy Sebastian Pieper8. February 2016

No direct digital marketing without data. If you wish to approach a customer, e.g., via email marketing, you will need at least his email address (and his consent to use it for marketing purposes). For truly customer-centred marketing, you will need more data to obtain e.g., information on the customer’s…

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Data Privacy Can Be a Competitive Advantage – Commentary on the European Data Privacy Day

DataBy Stefan von Lieven28. January 2016

On 28th January at the initiative of the Council of Europe, the European Data Privacy Day will take place for the 9th time. Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU. For companies, data privacy is not only a legal…

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Email Forwards – the Most Powerful Tool in Viral Marketing?

Practical TipsBy Sebastian Pieper20. January 2016

The trend of viral marketing is commonly associated with social media platforms such as facebook, twitter etc. This is hardly surprising as the intensity of the virality is easily trackable by means of likes and the sum of shared content. However, we should not underestimate the significance of email forwarding:…

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Retrospect: 10 Important Social Media Marketing Facts 2015

Communication, ResearchBy Sebastian Pieper30. December 2015

We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing.…

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Retrospect: 10 Important Big Data Facts 2015

Data, ResearchBy Sebastian Pieper28. December 2015

No digital economy without data. No modern marketing without data. We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital…

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Retrospect: The 10 Most Important Email Marketing Facts 2015

Communication, ResearchBy Sebastian Pieper21. December 2015

Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…

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Retrospect: 10 Important Mobile Marketing Facts 2015

Communication, ResearchBy Sebastian Pieper15. December 2015

Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important mobile marketing facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…

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Retrospect: 10 Important Digital Transformation Facts 2015

Process, ResearchBy Sebastian Pieper9. December 2015

The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important digital transformation facts in an infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date…

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