Published on 16. June 2009 | Author Stefan von Lieven
Quick, simple and cost-effective – this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing. This was ...... read more »
Published on 18. May 2009 | Author Stefan von Lieven
Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. ...... read more »
Published on 13. April 2009 | Author Stefan von Lieven
The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, ...... read more »
Published on 2. February 2009 | Author Stefan von Lieven
Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how ...... read more »
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