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The Marketing Engineers’ Blog

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Successively Gathering More Customer Data in B2B with Progressive Profiling

DataBy Sebastian Pieper10. June 2015

Registered downloads (e.g. whitepapers, studies or checklists) are among the most important and most used lead sources in B2B. Everyone who regularly searches for specialised information on the internet will have come across a download form at some point requesting a large number of (obligatory) details in addition to the…

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Correctly Using Coupons in Marketing: 4 Tips

CommunicationBy Sebastian Pieper27. May 2015

Two thirds of consumers have been tempted into buying by a coupon (source: Gutscheinbarometer 2014). According to studies by RetailMeNot and Deals.com, one in 5 coupon users has spent more money on a purchase than initially anticipated. No wonder that (digital) coupons have established a fixed place in marketing. We…

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The Next Web Europe 2015: The Latest Digital Economy Trends

Communication, ProcessBy Sebastian Pieper4. May 2015

The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ideas and here we will summarise our overall impressions. The Next Web Europe conference…

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The Internet of Things – Opportunities for Marketing

DataBy Sebastian Pieper27. April 2015

The internet of things – the linking of smart products – is tipped off as the next big revolution in the information technology sector. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole sectors and supply chains as well as…

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Optimising Subject Lines in Email Marketing: Do’s and Don’ts

Practical TipsBy Stefan von Lieven21. April 2015

The subject line is a key door opener in email marketing and significantly decides whether or not a user will open an email. In times when emails tend to bulk up in the inbox, a subject line needs to stand out in order to activate a user. We have compiled…

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10 Steps to More Effective Newsletters

Practical TipsBy Stefan von Lieven13. April 2015

A newsletter in email marketing is a complex tool, whose success depends on a large number of factors. Only after each adjusting screw is turned correctly, will the newsletter unfold its full potential. So, what do we need to bear in mind when creating a newsletter? In 10 steps, we…

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Generate Digital Opt-ins at Offline Touchpoints

DataBy Stefan von Lieven7. April 2015

Receiving an opt-in to online marketing, e.g. the subscription to a newsletter or an SMS info service, is the pre-condition for every digital dialogue. There are a variety of touchpoints where new opt-ins can be obtained. These are digital touchpoints where a registration form is directly embedded or at least…

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Successful Mobile Email Marketing Requires Optimised Mobile Landing Pages

Practical TipsBy Stefan von Lieven1. April 2015

The design of products and applications has been changing over the past few years, moving away from pure functionality to more user friendliness. This is due partially to the success of companies such as Apple who focus on simple and intuitive use in their products. This also applies to the…

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7 Tips on How to Create Email Subject Lines Short and Concise

Practical Tips, PraxistippsBy Stefan von Lieven25. March 2015

The subject line decides whether or not an email will be opened by a recipient. Subject lines should therefore be formulated in a brief and precise way. Although this might sound obvious, the practical implementation often fails. artegic AG has compiled 7 tips for you on how to create email…

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More effective digital marketing through integrated campaign management

CommunicationBy Sebastian Pieper4. March 2015

Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that the user receives the right impulses to systematically lead him along all touchpoints to…

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