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The Marketing Engineers’ Blog

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Dynamic Content in Direct Marketing: Individualised and Context-sensitive

CommunicationBy Sebastian Pieper11. August 2015

The individualisation of communication measures in direct marketing, as well as the dynamic adaptation to the context of use in real time are among the essential benefits of real time marketing automation. According to a study by Certona, individualisation in email marketing can produce up to 244% higher click rates…

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Why Real Time Marketing Automation? Drivers, Potentials, Challenges

CommunicationBy Stefan von Lieven4. August 2015

Customer requirements on digital communications are constantly increasing. Successful direct marketing needs to communicate exactly the right content to each individual customer according to his expectations and his position in the customer lifecycle in order to develop a maximum impact for retention and purchase behaviour. In order to implement these…

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Understanding the Customer Journey and Correctly Guiding the User

AnalyticsBy Sebastian Pieper15. July 2015

The times of traditional, linear attributes/funnel models in marketing are over. The customer journey in the digital age is more complex, mostly non-linear and leads along a number of touchpoints, including those which are not owned by the company and therefore cannot be directly controlled. A current study by Econsultancy…

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Successively Gathering More Customer Data in B2B with Progressive Profiling

DataBy Sebastian Pieper10. June 2015

Registered downloads (e.g. whitepapers, studies or checklists) are among the most important and most used lead sources in B2B. Everyone who regularly searches for specialised information on the internet will have come across a download form at some point requesting a large number of (obligatory) details in addition to the…

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Correctly Using Coupons in Marketing: 4 Tips

CommunicationBy Sebastian Pieper27. May 2015

Two thirds of consumers have been tempted into buying by a coupon (source: Gutscheinbarometer 2014). According to studies by RetailMeNot and Deals.com, one in 5 coupon users has spent more money on a purchase than initially anticipated. No wonder that (digital) coupons have established a fixed place in marketing. We…

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The Next Web Europe 2015: The Latest Digital Economy Trends

Communication, ProcessBy Sebastian Pieper4. May 2015

The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ideas and here we will summarise our overall impressions. The Next Web Europe conference…

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The Internet of Things – Opportunities for Marketing

DataBy Sebastian Pieper27. April 2015

The internet of things – the linking of smart products – is tipped off as the next big revolution in the information technology sector. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole sectors and supply chains as well as…

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Optimising Subject Lines in Email Marketing: Do’s and Don’ts

Practical TipsBy Stefan von Lieven21. April 2015

The subject line is a key door opener in email marketing and significantly decides whether or not a user will open an email. In times when emails tend to bulk up in the inbox, a subject line needs to stand out in order to activate a user. We have compiled…

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10 Steps to More Effective Newsletters

Practical TipsBy Stefan von Lieven13. April 2015

A newsletter in email marketing is a complex tool, whose success depends on a large number of factors. Only after each adjusting screw is turned correctly, will the newsletter unfold its full potential. So, what do we need to bear in mind when creating a newsletter? In 10 steps, we…

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Generate Digital Opt-ins at Offline Touchpoints

DataBy Stefan von Lieven7. April 2015

Receiving an opt-in to online marketing, e.g. the subscription to a newsletter or an SMS info service, is the pre-condition for every digital dialogue. There are a variety of touchpoints where new opt-ins can be obtained. These are digital touchpoints where a registration form is directly embedded or at least…

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