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The Marketing Engineers’ Blog

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The Internet of Things – Opportunities for Marketing

DataBy Sebastian Pieper27. April 2015

The internet of things – the linking of smart products – is tipped off as the next big revolution in the information technology sector. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole sectors and supply chains as well as…

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Optimising Subject Lines in Email Marketing: Do’s and Don’ts

Practical TipsBy Stefan von Lieven21. April 2015

The subject line is a key door opener in email marketing and significantly decides whether or not a user will open an email. In times when emails tend to bulk up in the inbox, a subject line needs to stand out in order to activate a user. We have compiled…

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10 Steps to More Effective Newsletters

Practical TipsBy Stefan von Lieven13. April 2015

A newsletter in email marketing is a complex tool, whose success depends on a large number of factors. Only after each adjusting screw is turned correctly, will the newsletter unfold its full potential. So, what do we need to bear in mind when creating a newsletter? In 10 steps, we…

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Generate Digital Opt-ins at Offline Touchpoints

DataBy Stefan von Lieven7. April 2015

Receiving an opt-in to online marketing, e.g. the subscription to a newsletter or an SMS info service, is the pre-condition for every digital dialogue. There are a variety of touchpoints where new opt-ins can be obtained. These are digital touchpoints where a registration form is directly embedded or at least…

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Successful Mobile Email Marketing Requires Optimised Mobile Landing Pages

Practical TipsBy Stefan von Lieven1. April 2015

The design of products and applications has been changing over the past few years, moving away from pure functionality to more user friendliness. This is due partially to the success of companies such as Apple who focus on simple and intuitive use in their products. This also applies to the…

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7 Tips on How to Create Email Subject Lines Short and Concise

Practical Tips, PraxistippsBy Stefan von Lieven25. March 2015

The subject line decides whether or not an email will be opened by a recipient. Subject lines should therefore be formulated in a brief and precise way. Although this might sound obvious, the practical implementation often fails. artegic AG has compiled 7 tips for you on how to create email…

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More effective digital marketing through integrated campaign management

CommunicationBy Sebastian Pieper4. March 2015

Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that the user receives the right impulses to systematically lead him along all touchpoints to…

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Checklist: Ensuring Customer Orientation in direct digital marketing

CommunicationBy Sebastian Pieper25. February 2015

Customer orientation can be a clear competitive advantage for a company. Lacking or insufficient customer orientation is actually more and more becoming a significant competitive disadvantage. According to a study by Oracle, European companies record up to 18% turnover loss due to lacking or inconsistent customer orientation. Customer orientation is…

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Involving Users in Online Marketing Through Self-service

DataBy Stefan von Lieven18. February 2015

Obtaining comprehensive consent for the collection of personal data in marketing is one of the most important challenges in direct digital marketing. The aim is to gain insights about users (e.g. product interests) from this data, which can then be used to individualise the online dialogue. However, it is not…

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Pre-targeting to Approach Users in an Individualised Way From the First Moment of Contact

CommunicationBy Sebastian Pieper4. February 2015

The individualisation of content is an important sales driver in direct digital marketing. The more information about a user is available, the more precisely you can tailor content to his preferences. For the start of the dialogue, i.e. after registration of the user, e.g. for a newsletter, you will face…

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