Mobile has become an obligatory part of the digital marketing mix. According to the study Direct digital Marketing in Retail 2016, 34.9% of German retailers already use mobile marketing, a further 32% are planning its use. The most important mobile marketing tool are mobile optimised emails. The inadequate optimisation of…
Email marketing is an effective tool for nearly every industry sector using digital marketing. According to the latest email marketing census by eConsultancy, email marketing is the digital marketing tool with the highest return on investment. Email marketing is the only digital marketing tool, which can be used to engage…
In the article How to Measure Clicks in Email Marketing we have demonstrated how to correctly measure clicks in email marketing. The “ultimate” goal of an email marketing campaign is usually to encourage a user to a conversion after a click on a landing page. Email marketing can pursue different…
The proportion of consumers who see promotional emails as a good option to learn about new offers and products has increased by 41.18 % since 2010. The proportion of those who tend to delete promotionalemails without reading them, has decreased by 28.1 % and the proportion of those who believe…
There are many factors which influence the open rate in email marketing, including the right timing. On which day and at what time is the likelihood that a user opens a newsletter the highest? The initially sober-sounding answer is: there is no optimal send time. It depends on the individual…
The number of apps for the sending of messages on mobile terminal devices, especially Smartphones, is steadily increasing. The most used app continues to be email as confirmed by the current ARD/ZDF online study. The number of sent SMS on the other hand has fallen in 2013 for the first…
Email marketing is not only an essential tool in the communication with external stake holders (e.g. customers), it also helps to make the communication within a company more efficient and more professional. There are many occasions for internal corporate communication, e.g. information on improvements in the company/shop, e.g. exploitation of…
Individualisation is one of the essential success factors in email marketing. A recent survey by Certona of 500 retail companies concluded that personalised emails can lead to a turnover increase of up to 412 % per opened email. Individualised email marketing contributes directly to turnover. No wonder that the development…
Email marketing places a lot of emphasis on the wording of the subject line, whereas the sender address is often neglected. It serves as an identifier and when correctly chosen, it can transmit trust and personality. The wrong address however can cause damage, e.g. the classification as Spam. We have…
80 % of Twitter users communicate about brands in their social network. In January 2014, 99% of users looked at a minimum of 1 brand in their newsfeed, according to the current study by ARF “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. However, brands are…