The internet of things – the linking of smart products – is tipped off as the next big revolution in the information technology sector. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole sectors and supply chains as well as…
The subject line is a key door opener in email marketing and significantly decides whether or not a user will open an email. In times when emails tend to bulk up in the inbox, a subject line needs to stand out in order to activate a user. We have compiled…
A newsletter in email marketing is a complex tool, whose success depends on a large number of factors. Only after each adjusting screw is turned correctly, will the newsletter unfold its full potential. So, what do we need to bear in mind when creating a newsletter? In 10 steps, we…
Receiving an opt-in to online marketing, e.g. the subscription to a newsletter or an SMS info service, is the pre-condition for every digital dialogue. There are a variety of touchpoints where new opt-ins can be obtained. These are digital touchpoints where a registration form is directly embedded or at least…
The design of products and applications has been changing over the past few years, moving away from pure functionality to more user friendliness. This is due partially to the success of companies such as Apple who focus on simple and intuitive use in their products. This also applies to the…
The subject line decides whether or not an email will be opened by a recipient. Subject lines should therefore be formulated in a brief and precise way. Although this might sound obvious, the practical implementation often fails. artegic AG has compiled 7 tips for you on how to create email…
Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that the user receives the right impulses to systematically lead him along all touchpoints to…
Customer orientation can be a clear competitive advantage for a company. Lacking or insufficient customer orientation is actually more and more becoming a significant competitive disadvantage. According to a study by Oracle, European companies record up to 18% turnover loss due to lacking or inconsistent customer orientation. Customer orientation is…
Obtaining comprehensive consent for the collection of personal data in marketing is one of the most important challenges in direct digital marketing. The aim is to gain insights about users (e.g. product interests) from this data, which can then be used to individualise the online dialogue. However, it is not…
The individualisation of content is an important sales driver in direct digital marketing. The more information about a user is available, the more precisely you can tailor content to his preferences. For the start of the dialogue, i.e. after registration of the user, e.g. for a newsletter, you will face…