When optimising email content, a lot of time and creativity goes into the wording of product descriptions, test texts etc., as well as into layout and imagery. This is of course vital, as content and graphic design of an email are the key elements which persuade users to click. However,…
Customers in the digital world are used to receiving the required information immediately and without delay. However, the information must also be up-to-date. When a customer orders a product, which according to the online shop display is still available (or a product promoted in a newsletter) but in reality, is…
Mistakes in email marketing happen even in the largest and most successful companies. However, depending on the mistake, the impact can range from a user’s awkward surprise without consequences to serious damage to your business. We have compiled a few tips on how to avoid or at least significantly decrease…
Re-targeting emails to notify customers about filled but not checked out shopping baskets in online shops are a popular tool in email marketing of retail companies. However, employed in the wrong way, they can put off customers instead of reactivating them. A shopping basket, which is not checked out, yet,…
Use social media not only for unilateral push-communication but as a channel for the exchange at eye-level. Activate users instead of having only passive readers. Engagement instead of (only) coverage. In order to fully use the potential of social media, users should be involved in the dialogue. There are a…
With approximately 100 million active users and a valuation of 10 billion dollars, Snapchat is one of the most popular and currently most talked about mobile services. This messaging app allows users to take photos with a mobile device and send these to other users. The unique feature of this…
The pre-header is the first element at the very top of each email. Nevertheless, the pre-header is often underrated and little attention is paid to its design. A pre-header can be used to set important impulses for user activation with little effort In the pre header, you will often find…
Mobile has become an obligatory part of the digital marketing mix. According to the study Direct digital Marketing in Retail 2016, 34.9% of German retailers already use mobile marketing, a further 32% are planning its use. The most important mobile marketing tool are mobile optimised emails. The inadequate optimisation of…
Email marketing is an effective tool for nearly every industry sector using digital marketing. According to the latest email marketing census by eConsultancy, email marketing is the digital marketing tool with the highest return on investment. Email marketing is the only digital marketing tool, which can be used to engage…
In the article How to Measure Clicks in Email Marketing we have demonstrated how to correctly measure clicks in email marketing. The “ultimate” goal of an email marketing campaign is usually to encourage a user to a conversion after a click on a landing page. Email marketing can pursue different…