Newsletter, private mail or transactional mail? Some email clients sort incoming messages directly into the right category. Because email apps and clients are becoming more and more comprehensive and powerful: providers are aggregating more and more capabilities into the clients and apps and offering services that go beyond reading and…
Loyalty programs are an effective tool to strengthen customer retention. This means a strong customer relationship and high customer satisfaction. Therefore, a well-established loyalty program that regularly activates and incentivizes customers can be a key competitive advantage today. In this article, we give an insight into the use of bonus…
Insurance companies usually have the marketing power for extensive campaigns: Budget, personnel, technology. But they often lack a direct line to (potential) customers. This is provided by agencies, which in turn have no resources for their own marketing. How do you get both sides together? How can agencies use the…
Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing…
When do users experience a positive customer experience? One factor is seamless and consistent transitions between different digital channels. As a result, the user experience between email, web and mobile is becoming more and more merged. Email marketing is also getting in on the act and this fusion is changing…
Birthday greetings, after-sales campaigns, welcome emails or back-in-stock alerts: all of these and many more are triggered emails that are sent via marketing automation, perfectly fitting to a specific event. The most diverse occasions can trigger those highly personalised mails. We present the ten most important triggers for marketing automation…
Use the power of your logos in email marketing, too. Hardly anyone in the world doesn’t know the three stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Using trustedDialog and/or BIMI (Brand Indicator for Message Identification) or VMCs (Verified Mark Certificates), you can display…
With interactive content, email marketing is taking another important step into the future. Email clients are now increasingly allowing to the email what is already standard in other areas of the internet. This opens up new areas of application for email and might challenge email marketing (possibly in a technical…
Email marketing is one of the most facetted disciplines in marketing. Thereby email marketing experiences and continues to experience a continuous upswing – until today. So far, it has survived all market changes and has even been able to use them positively in most cases. The near future also challenges…
The article Higher Return on Investment Through Successful Lead Nurturing in Email Marketing deals with the development of users in B2B into prospective customers, using individualised email marketing in the customer lifecycle, i.e. lead nurturing. The next step consists in rating the potential of a user – lead scoring –…