Published on 31. July 2019 | Author Lisa Marie Lindemann
In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face ...... read more »
Published on 16. July 2019 | Author Lisa Marie Lindemann
Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones ...... read more »
Published on 23. May 2019 | Author Lisa Marie Lindemann
Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a ...... read more »
Published on 10. April 2019 | Author Lisa Marie Lindemann
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. ...... read more »
Published on 28. March 2019 | Author Maximilian Hermann
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of ...... read more »
Published on 22. March 2019 | Author Lisa Marie Lindemann
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them ...... read more »
Published on 13. March 2019 | Author Maximilian Hermann
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international ...... read more »
Published on 20. February 2019 | Author Lisa Marie Lindemann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Published on 15. February 2019 | Author Lisa Marie Lindemann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Published on 13. February 2019 | Author Lisa Marie Lindemann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
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