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The Marketing Engineers’ Blog

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Tips for B2B email marketing: enable personal contact

Communication, Practical TipsBy Lea Diana28. January 2022

Email marketing is a classic in the digital dialog marketing of B2B companies, whether they are suppliers, mechanical engineering specialists or wholesalers. With the highest return on investment of all digital marketing channels, email marketing is an indispensable component in the digital marketing mix of B2B companies. In B2B, personal…

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From partnered newsletters to co-sponsoring: 3 tips on how to win opt-ins

Communication, Data, Practical TipsBy Lea Diana21. January 2022

There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring.   1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically…

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7 tips on how to win opt-ins at the point of sale

Data, Daten, Practical Tips, PraxistippsBy Lea Diana7. January 2022

Winning opt-ins is essential for a succesful and lasting email marketing. In this post we show you how to win opt-ins with raffle boxes, registrations at terminals, registrations via tablet, write-in lists, participation cards, receipts and photo boxes – directly at the point of sale.   1. Raffle Box A…

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5 tips on how to win opt-ins with ads

Data, Daten, Practical Tips, PraxistippsBy Lea Diana9. December 2021

Opt-ins are the basis for the success of every email marketing campagne.  In this post we show you how to win opt-ins with display ads, Facebook & Instagram lead ads, Twitter lead generation cards, LinkedIn & Xing ads as well as Google ads.   1. Display ads The classic display…

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Avoid too much content in marketing automation campaigns

Communication, Kommunikation, Practical Tips, PraxistippsBy Lea Diana25. November 2021

We are sure that you have a lot to tell your customers. So many attractive offers, exciting content, irresistible discount promotions, etc. are waiting to be presented to the customer. Why not use your marketing automation campaigns for that? Because marketing automation thrives on context. The communicated content must always…

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Live ticker with personalized message in interactive emails

Communication, Daten, Practical Tips, PraxistippsBy Lea Diana22. November 2021

Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history. For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats.…

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Optimize marketing automation campaigns through testing

Analytics, Practical TipsBy Lea Diana18. November 2021

Optimization through testing is classic common practice in email marketing. Surely you use A/B tests or multivariate tests to improve open or click-through rates of your newsletters. But what about your marketing automation campaigns? Many marketers forget that they can test automated emails just like they test their newsletters. So…

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Tips for B2B email marketing: offer real added value

Communication, Practical TipsBy Lea Diana17. November 2021

In B2B, content marketing is widely used and highly effective. Instead of aggressively promoting your company, products or brands, you address users with editorial content in content marketing. Current market information, studies, industry reports or checklists are usually more exciting for users than product news and press releases. If you…

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More conversions with interactive follow-up emails

Communication, Practical TipsBy Lea Diana8. November 2021

Interactive emails eliminate media breaks and in the best case, the user remains in the email until conversion. Automatically send follow-up emails after webinars or other events asking attendees for next steps, such as specific interest in a solution to a topic. Provide only 2-3 response options to choose from…

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6 tips how to win opt-ins with mobile contexts

Communication, Practical Tips, UncategorizedBy Lea Diana28. October 2021

Email marketing is permission marketing. This is why opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with mobile contexts, like QR-Codes, SMS/ messenger inbound, chatbots, bluetooth, registration for wifi and apps.   1. QR codes QR…

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