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The Marketing Engineers’ Blog

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Generating Email Marketing Leads with Content Marketing in B2B

DataBy Stefan von Lieven3. March 2014

Content marketing is one of the most talked about trends in online marketing. Instead of promoting companies, products or brands in an aggressive way, content marketing focuses on targeting via editorial content. Especially in B2B, content marketing allows companies to come across as an expert, offering specialised knowledge, studies or…

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Not a Contradiction: Efficient Email Marketing Through Optimised Unsubscriptions

Practical TipsBy Stefan von Lieven21. February 2014

No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the unsubscription process prevents problems and even results in increased efficiency. Generating new newsletter subscriptions…

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How to Guarantee Usability with the Newsletter Design

Practical TipsBy Stefan von Lieven20. February 2014

Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG has compiled 6 tips for you on what to bear in mind when creating…

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Social Media: 5 Tips for Successful Use of SWYN Buttons

Practical TipsBy Stefan von Lieven13. February 2014

Social media is the most important channel for the viral distribution of marketing messages. This fact can be positively used by email marketing. Via SWYN buttons, recipients can recommend content in social networks and expand the coverage of the email content to their contacts. However, you need to bear in…

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Integrating Email Marketing and Social Media Content

CommunicationBy Stefan von Lieven27. January 2014

Email marketing and social media are elementary components of every online marketing mix. However, email marketing and social media are not only efficient as individual tools, but offer a number of possibilities to mutually complement each other. Part of this is the synchronisation and hierarchisation of the message content. We…

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Facebook Content Marketing for Brands

CommunicationBy Stefan von Lieven21. January 2014

With content marketing, the online marketing moves away from the traditional promotional communication. Instead, the communicated content in content marketing is created in such a way that  it offers an added value to the user. The purposes of content marketing are manifold. Especially for brand manufacturers, content marketing proves useful…

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Optimising Marketing Emails Through A/B Tests

Analytics, CommunicationBy Stefan von Lieven13. January 2014

Your recipients know best, which newsletters/mailings they like. A/B test have proven useful for this purpose. We will show you how A/B tests work and what you need to bear in mind. There is a multitude of factors, which need to be optimised in a newsletter or mailing, e.g. the…

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What is Important for Transaction Email Design & Frequency?

CommunicationBy Stefan von Lieven6. January 2014

Usability is often neglected in transaction email design. Complex listings of information in callous text emails are the result. This gives away potential, especially if the transaction email should also carry advertising. Transaction emails offer a great potential for marketing. In order to use this to the maximum, you should…

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Winning customers through landing pages

Practical TipsBy Stefan von Lieven30. December 2013

Online marketing ensures traffic on your website. But how do you use this to win new customers? Landing pages help to generate real leads through anonymous visitors. In e-commerce, every extra step, users need to take in order to buy a product, can be a step too much, which can…

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Checklist: What Can Cause Email Bounces

Communication, Practical TipsBy Sebastian Pieper16. December 2013

Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces“. The goal of email marketing is to keep the bounce rate (proportion of bounces in the number of targeted email addresses) as low as possible. However, bounces can have…

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