In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up…
So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in social networks such as, Facebook, MySpace and Twitter. Since 2009, the number of users…
The social media communications of companies and brands are currently still – despite the massive increase in importance – being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage…
Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low…
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real…
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window? We have compiled six tips for effective subject lines: Tackle curiosity First of all, it is important to tackle the reader’s interest. With subject lines, which…
Quick, simple and cost-effective – this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing. This was the result of a study of 685 top companies from different industrial sectors, carried…
Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low…
Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a…