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The Marketing Engineers’ Blog

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Multilingual Email Marketing – a Challenge for Content Processing

ProcessBy Stefan von Lieven13. May 2014

International companies, as well as companies working in multilingual markets, such as Switzerland, must communicate with users in different languages in their email marketing. No matter whether the content of the marketing messages is adapted to the individual target markets or whether a standardised communication strategy is followed: every additional…

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More Effective Trading Partner Communication Through Trust Centre

ProcessBy Stefan von Lieven5. May 2014

The head office supplies the products, the independent retailer on location takes care of the sales and the direct customer contact. Simply put, this is the concept of indirect distribution via trading partners. It is a common distribution model in retail, automotive and many other industries. Both parties ultimately pursue…

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Using Mobile Email Marketing for Geofencing Communication

CommunicationBy Sebastian Pieper28. April 2014

Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based real-time communication – provided that the user has given his consent. Geolocation is one…

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Individualised Lifecycle Communication in the Online Dialogue Through Marketing Automation

Communication, Data, ProcessBy Sebastian Pieper22. April 2014

Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for each user. This is not an easy task, as the recipient determines the location,…

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10 Things You Should Know About Email Marketing in Retail

Communication, ResearchBy Stefan von Lieven15. April 2014

Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of their online turnover via email marketing, compared to 2010 when it was only 5…

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Occasions for Personalised Offers in Email Marketing

CommunicationBy Stefan von Lieven17. March 2014

Personalised email marketing offers increase customer loyalty and  Return on Investment. However,  many companies shy away from apparently complex data analysis procedures, which can detect preferences and provide suitable contents based on the personal data collected. There are many simple, obvious triggers for personal communication. We have compiled some of…

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Targeted Approach to Customers Along the Customer Lifecycle

CommunicationBy Stefan von Lieven10. March 2014

37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic’s recent study Digital direct Marketing in Retail 2016. In lifecycle email marketing, the customer is approached with the most suitable, individualised contents in every…

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Generating Email Marketing Leads with Content Marketing in B2B

DataBy Stefan von Lieven3. March 2014

Content marketing is one of the most talked about trends in online marketing. Instead of promoting companies, products or brands in an aggressive way, content marketing focuses on targeting via editorial content. Especially in B2B, content marketing allows companies to come across as an expert, offering specialised knowledge, studies or…

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Not a Contradiction: Efficient Email Marketing Through Optimised Unsubscriptions

Practical TipsBy Stefan von Lieven21. February 2014

No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the unsubscription process prevents problems and even results in increased efficiency. Generating new newsletter subscriptions…

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How to Guarantee Usability with the Newsletter Design

Practical TipsBy Stefan von Lieven20. February 2014

Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG has compiled 6 tips for you on what to bear in mind when creating…

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