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The Marketing Engineers’ Blog

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Five Top Trends in direct digital marketing for 2011

Communication, DataBy Stefan von Lieven19. October 2010

In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up…

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What social media can do for your dialogue marketing

Communication, Practical TipsBy Sebastian Pieper24. June 2010

So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in social networks such as, Facebook, MySpace and Twitter. Since 2009, the number of users…

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Social networks: integration instead of improvisation

CommunicationBy Stefan von Lieven16. April 2010

The social media communications of companies and brands are currently still – despite the massive increase in importance – being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage…

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Customer loyalty as a sales success factor – email marketing in B2B

CommunicationBy Sebastian Pieper10. January 2010

Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low…

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How-to: Testing your email marketing campaigns

Practical TipsBy Stefan von Lieven4. October 2009

Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real…

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How effective are your subject lines?

Practical TipsBy Stefan von Lieven19. September 2009

Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window? We have compiled six tips for effective subject lines: Tackle curiosity First of all, it is important to tackle the reader’s interest. With subject lines, which…

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artegic study: Email marketing has become a leading topic in industrial enterprises

Communication, ResearchBy Stefan von Lieven16. June 2009

Quick, simple and cost-effective – this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing. This was the result of a study of 685 top companies from different industrial sectors, carried…

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Customer loyalty as a sales success factor – email marketing in B2B

CommunicationBy Stefan von Lieven18. May 2009

Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low…

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Active Subscribers at RTL: The Value in Email Marketing

Analytics, CommunicationBy Stefan von Lieven2. February 2009

Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a…

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