Customer Relationship Management – or CRM – represents a further development of the classic marketing approach. In traditional mass marketing, a large number of people are targeted with the same message. Segmenting, e.g. according to psychographical criteria, does not take place. Target group marketing takes one step further and adjusts…
The newsletter is the most frequently used and probably most important measure in email marketing. As long as other measures are not explicitly mentioned, email marketing is often equated with the sending of newsletters. However, newsletters are only one possible email marketing measure or one possible type of email, which…
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a recipient, it must negotiate certain hurdles. Particularly, the increased measures to protect from spam,…
For many companies, social media forms an integral part of marketing communication. This means that the use of social media in marketing has become increasingly professional. What initially was an experimental playing field for trend-oriented companies, today requires a conscious and sophisticated procedure. Here, there are a few things you…
To synchronise email marketing and social media content in a way that they effectively complement and strengthen each other, is an important task in the online dialogue. Putting the communicated messages into a hierarchy, leading the user from one communication tool to another – social media integration requires precise planning.…
The use of email marketing implies the development of a clear and structured strategy. This includes the definition of concrete email marketing targets, which are to be reached through individual measures, e.g. newsletters, stand-alone campaigns or transaction emails. We have compiled an overview of the most important goals, which can…
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually attend the event, and potentially contact the participants again subsequently to the event. We will show you how…
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up…
So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in social networks such as, Facebook, MySpace and Twitter. Since 2009, the number of users…
The social media communications of companies and brands are currently still – despite the massive increase in importance – being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage…