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The Marketing Engineers’ Blog

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Customer loyalty as a sales success factor – email marketing in B2B

CommunicationBy Stefan von Lieven18. May 2009

Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low…

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Active Subscribers at RTL: The Value in Email Marketing

Analytics, CommunicationBy Stefan von Lieven2. February 2009

Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a…

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