A guest contribution by Urs Thüring, CEO at Mayoris AG. The digital marketing sector is in revolt once again. After AdTech service providers have been affected by the prevention of consequent collection of tracking-data by the third-party-cookies, this time the email sector is affected. For some time we know, that…
If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign. But again, complexity can quickly become a killer if your campaigns lack focus. Automation…
As with everything in B2B marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures. Email marketing enables a wide range of use cases. Focusing on specific objectives…
Winning opt-ins is a fundamental part of email marketing, because the consent of as many users as possible to receive marketing emails is crucial for the success of your email marketing measures. One possibility for winning opt-ins is the referral. If your users relish certain topics or offers it is…
Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins. Convert customers to newsletter recipients, for example, or obtain further-reaching consent from them for profiling or for additional subject mailing lists. Integrate the opt-in process, including checkboxes, privacy…
Opt-ins are one of the key success factors in email dialogue marketing. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. It is particularly your own contact points with the potential target group at which you should consistently acquire opt-ins. In…
Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS). Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty…
Through interactive raffles, customer data can be gained for a more relevant approach in marketing. Correctly executed, a higher relevance due to the appropriate segmentation has a positive effect on the conversion rate. Segment your users via interactive raffles. The user selects the prize they want in the interactive email…
Do you offer alerts on your website, for example for new content and products or products, that are back in stock? In alerts, an email is send automatically if a change occurs, that is relevant and interesting for registered users. A back-in-stock-alert informs users about a product, that is now…
In some marketing automation campaigns, fast reactions are essential. The customer clicks, buys, reaches a certain customer status or triggers something else and the reaction, for example sending a follow-up message, must be immediate. Because the right moment and context are quite crucial for the success of the campaign! Many…