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The Marketing Engineers’ Blog

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Use transactional emails for cross-channel marketing

Communication, Practical TipsBy Lea Diana31. August 2021

Transaction communication does not necessarily have to take place via email. You can also use other digital dialog channels such as SMS, push notifications or mobile messenger. When which channel is useful depends on the transaction. Mobile channels are suitable for:   Food delivery services, where the time between order…

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Opt-ins Using Social Media – Tips for Acquiring Addresses

Communication, Data, Practical TipsBy Mieke Afschrift26. August 2021

Nowadays, 78.7 percent of people in Germany use social media! That’s no small number, making social media an important touchpoint with your target group. However, all these fans and followers belong to the big social networks such as Facebook, Instagram, Twitter, Youtube, but also Xing and LinkedIn. In the following…

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Survey with full navigation in interactive emails

Communication, Data, Daten, Kommunikation, Practical Tips, PraxistippsBy Lea Diana24. August 2021

Survey abandonment rates, especially for complex surveys with multiple questions, can be very high. With surveys in interactive emails, you can reduce this behavior. By successively displaying the questions, you lower the barrier to participation. Increases in the number of participants of up to 80 percent have been proven. Make…

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Reaching Mobile Users with SMS Marketing: 5 Use Cases

CommunicationBy Mieke Afschrift19. August 2021

Yes, SMS seem old-fashioned and like something from a bygone era. But they still exist and are reliably delivered to cell phones, smart phones and mobile devices. And those are exactly the devices we look at several times a day: IT professor Alexander Markowetz has found out that we look…

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Increase revenue with staggered vouchers

ProcessBy Sebastian Pieper18. August 2021

Encouraging customers to make regular purchases is the original goal in retail. Marketing automation supports you in implementing simple but effective loyalty programs with child‘s play, e.g. to motivate customers to make follow-up purchases or increase the value of shopping carts with the help of staggered vouchers. In the example,…

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Coupon redemption in interactive emails

Communication, Practical TipsBy Lea Diana9. August 2021

Send different coupons in interactive emails. These coupons can be both selected and redeemed directly in the email. Interactive emails allow all types of coupon redemption, such as online use via an integrated code, scanning a barcode or QR code from the email, placing the coupons in the smartphone wallet,…

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Integrate interactive, daily updated (restaurant) menus in your emails

Analytics, Communication, Practical TipsBy Lea Diana9. August 2021

Present your customers daily updated menus for selected locations of your restaurant or canteen chain or daily updated offers in your stores. By clicking on a day of the week, the corresponding menu is displayed. Real-time data exchange with your ERP system ensures that the displayed data is always up-to-date,…

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From tester to subscriber with marketing automation

ProcessBy Sebastian Pieper3. August 2021

Especially for paid content or software products, test accesses, or trial phases are an effective way to attract and convince new users. The user can try out the service first and does not have to buy a pig in a poke. With automated campaigns marketing automation supports you in converting…

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Integrate micro-shops for direct ordering in your newsletter

Communication, Data, Practical TipsBy Lea Diana2. August 2021

Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also displayed and updated in the email. After confirming the order, the customer lands on…

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Control your marketing automation campaigns centrally

Practical Tips, ProcessBy Lea Diana22. July 2021

With Marketing automation you increase the efficiency of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems that perform marketing automation tasks: Shop Systems CRM-Systems E-Mail Marketing Systems Campaign Management Systems…

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