Yes, SMS seem old-fashioned and like something from a bygone era. But they still exist and are reliably delivered to cell phones, smart phones and mobile devices. And those are exactly the devices we look at several times a day: IT professor Alexander Markowetz has found out that we look…
Encouraging customers to make regular purchases is the original goal in retail. Marketing automation supports you in implementing simple but effective loyalty programs with child‘s play, e.g. to motivate customers to make follow-up purchases or increase the value of shopping carts with the help of staggered vouchers. In the example,…
Send different coupons in interactive emails. These coupons can be both selected and redeemed directly in the email. Interactive emails allow all types of coupon redemption, such as online use via an integrated code, scanning a barcode or QR code from the email, placing the coupons in the smartphone wallet,…
Present your customers daily updated menus for selected locations of your restaurant or canteen chain or daily updated offers in your stores. By clicking on a day of the week, the corresponding menu is displayed. Real-time data exchange with your ERP system ensures that the displayed data is always up-to-date,…
Especially for paid content or software products, test accesses, or trial phases are an effective way to attract and convince new users. The user can try out the service first and does not have to buy a pig in a poke. With automated campaigns marketing automation supports you in converting…
Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also displayed and updated in the email. After confirming the order, the customer lands on…
With Marketing automation you increase the efficiency of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems that perform marketing automation tasks: Shop Systems CRM-Systems E-Mail Marketing Systems Campaign Management Systems…
The start of every online dialogue in email marketing is the opt-in. The generation of email marketing opt-ins, i.e. the obtaining of addresses, is therefore a key success factor. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. The size of…
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know how to gain new addresses for your email marketing? The following six tips show…
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment when your customer’s attention to your offers is particularly high. If a customer reacts…