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The Marketing Engineers’ Blog

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Testing in email marketing – which methods are available

DataBy Sebastian Pieper7. October 2020

Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As the name suggests, you separate your distributor into two parts. One half receives variant…

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How to use incentives in order to promote your newsletters

Practical TipsBy Maximilian Hermann29. September 2020

Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article we will introduce you to various incentives. What are Incentives Incentives are attractions that…

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Artificial intelligence helps you to optimize more efficiently

Communication, Practical TipsBy Maximilian Hermann29. September 2020

Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this context.This works even if the data quality is poor, because self-learning algorithms are becoming…

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Optimization – focus on testing instead of a 360° customer view

Practical TipsBy Maximilian Hermann15. September 2020

Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far greater uplift in results. This is where testing stands out in particular. With the…

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Optimize click rates in email marketing through testing

DataBy Sebastian Pieper9. September 2020

Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email marketing. The more customers click on the buttons, articles, links, etc. in your emails,…

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11 tips on how to avoid unwarranted spam classification

Practical TipsBy Sebastian Pieper31. August 2020

Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails. 1. Check…

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Use brand logos in email inboxes

Communication, Practical TipsBy Maximilian Hermann25. August 2020

The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use the power of your logos also in email marketing. By means of trustedDialog and/or…

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Use an agile marketing approach to get results faster

Communication, Practical TipsBy Maximilian Hermann25. August 2020

Companies are operating in increasingly saturated markets in which new competitors are constantly pushing their way into the market. On one hand, this is due to the globalisation of markets. International companies are also active on the European or German market, even without a physical presence. On the other hand,…

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Optimize opening rates in email marketing through testing

DataBy Sebastian Pieper12. August 2020

Do you know how high the opening rates of your marketing and service emails are? If not, you should find out quickly. After all, the opening rate is one of the most important parameters for optimizing your email marketing. The more customers open your emails and the higher the opening…

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Realtime customer centricity – focus on the customer

Communication, Practical TipsBy Maximilian Hermann10. August 2020

Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with best-in-class approaches to customer experience and all providers are measured against these. An essential…

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