Published on 13. January 2020 | Author Marie Afschrift
Both email marketing and social media marketing are important channels in a company’s marketing mix. Both groups, newsletter subscribers and social media followers, are interested in your brand and/or product. Not only do they want to ...... read more »
Published on 27. November 2019 | Author Marie Afschrift
Errors are annoying, to some embarrassing and happen to everyone once in a while, even to the biggest and most successful companies, even in email marketing. Everyone who sends out mailings, has noticed a mistake in ...... read more »
Published on 8. November 2019 | Author Maximilian Hermann
People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can ...... read more »
Published on 4. November 2019 | Author Marie Afschrift
Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email ...... read more »
Published on 9. September 2019 | Author Marie Afschrift
First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, ...... read more »
Published on 16. August 2019 | Author Maximilian Hermann
A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, ...... read more »
Published on 31. July 2019 | Author Lisa Marie Lindemann
In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face ...... read more »
Published on 23. May 2019 | Author Lisa Marie Lindemann
Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a ...... read more »
Published on 28. March 2019 | Author Maximilian Hermann
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of ...... read more »
Published on 22. March 2019 | Author Lisa Marie Lindemann
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them ...... read more »
Retrospect: 10 important ecommerce facts 2019
24. January 2020 | von
Retrospect: 10 important mobile marketing facts 2019
17. January 2020 | von
Retrospect: 10 important marketing automation facts 2019
15. January 2020 | von
Using social media marketing and email marketing cross media? That’s possible!
13. January 2020 | von
Retrospect: 10 important social media marketing facts 2019
10. January 2020 | von