Published on 16. April 2021 | Author Marie Afschrift
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as ...... read more »
Published on 15. April 2021 | Author Lea Diana
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will ...... read more »
Published on 24. March 2021 | Author Marie Afschrift
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other ...... read more »
Published on 17. March 2021 | Author Marie Afschrift
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific ...... read more »
Published on 10. February 2021 | Author Marie Afschrift
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile ...... read more »
Published on 22. December 2020 | Author Marie Afschrift
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar ...... read more »
Published on 16. December 2020 | Author Stefan von Lieven
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the ...... read more »
Published on 8. December 2020 | Author Sebastian Pieper
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best ...... read more »
Published on 7. December 2020 | Author Maximilian Hermann
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place ...... read more »
Published on 4. November 2020 | Author Stefan von Lieven
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors ...... read more »
Tracking and reporting of transactional mails
16. April 2021 | von
Using segmentation in email marketing
15. April 2021 | von
Avoid overlapping marketing automation campaigns
8. April 2021 | von
Integrate cross- & upsells in your transactional emails
6. April 2021 | von
Real personalization for your transactional mails
24. March 2021 | von