Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Published on 31. August 2020 | Author Sebastian Pieper
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips ...... read more »
Published on 25. August 2020 | Author Maximilian Hermann
The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use ...... read more »
Published on 25. August 2020 | Author Maximilian Hermann
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Published on 10. August 2020 | Author Maximilian Hermann
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with ...... read more »
Published on 4. August 2020 | Author Maximilian Hermann
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from ...... read more »
Published on 15. May 2020 | Author Maximilian Hermann
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company ...... read more »
Published on 11. May 2020 | Author Maximilian Hermann
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be ...... read more »
Published on 16. March 2020 | Author Marie Afschrift
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what ...... read more »
Published on 19. February 2020 | Author Sebastian Pieper
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, ...... read more »
Optimization – focus on testing instead of a 360° customer view
15. September 2020 | von
Optimize click rates in email marketing through testing
9. September 2020 | von
11 tips on how to avoid unwarranted spam classification
31. August 2020 | von
Use brand logos in email inboxes
25. August 2020 | von
Use an agile marketing approach to get results faster
25. August 2020 | von