Published on 22. December 2020 | Author Marie Afschrift
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar ...... read more »
Published on 16. December 2020 | Author Stefan von Lieven
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the ...... read more »
Published on 8. December 2020 | Author Sebastian Pieper
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best ...... read more »
Published on 7. December 2020 | Author Maximilian Hermann
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place ...... read more »
Published on 4. November 2020 | Author Stefan von Lieven
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors ...... read more »
Published on 19. October 2020 | Author Maximilian Hermann
Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this ...... read more »
Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Published on 31. August 2020 | Author Sebastian Pieper
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips ...... read more »
Avoid customer churn with back-in stock alerts
20. January 2021 | von
Results of Litmus’ “State of Email Engagement” study
15. January 2021 | von
Throwback: 10 email marketing facts 2020
8. January 2021 | von
Error-free newsletters: The complete checklist „Quality Assurance Email Marketing“
22. December 2020 | von
Special birthday emails via marketing automation
16. December 2020 | von