Has a customer not been in touch for a long time? Then it’s time for reactivation! Learn how emails and SMS help to renew customer connections. Because not only can you reactivate with emails, mobile channels such as SMS or mobile messenger also work well here. In this article, we give you clever tips on how to stay present in your customers’ inboxes.
If a customer has not bought from you or interacted with you in any other way for some time, e.g. clicked on your newsletter, it is time for a reactivation campaign. Usually this is done by sending an email (or a series of emails) with a particularly prominent subject line and exceptional content.
Sometimes, however, this does not help, and this does not always have to do with the fact that the customer is no longer interested in your offers. Perhaps the email inbox is no longer being used or your emails have landed unnoticed in the spam folder.
If reactivation emails do not work, you should try to reactivate the client via SMS or mobile messenger. If the mobile number is still correct, your message will definitely arrive.
You can also use the reactivation SMS or mobile message to ask whether your emails are still arriving and, if necessary, to inform you of your new email address.
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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