Recommendations via Social Media with Marketing Automation
Published on 10 February 2017 | Author Sebastian Pieper0
The more recipients your message reaches, the better. Through recommendations via social media, you can also extend your reach beyond your own distribution list.
Social media recommendations have many advantages. On the one hand, the distribution is largely free of charge and on the other hand recommendations from friends or acquaintances are far more authentic than messages from companies.
Marketing automation systems can help you promote your content via social media. For example if you sent a charity donation call via e-mail, the integration of SWYN buttons (Share-with-your-network) is worthwhile. SWYN Buttons allow the recipient to share content with a single click into a social network – in the form of a tweet or a post on his Facebook wall. Especially with calls for a beneficial action that works very well. The recipient can help by promotion in the form of recommendation and present himself in his networks as helper. Also exciting articles or lucrative offers are gladly shared. The marketing automation system can not just do the suggestion but also it can take over the measurement. The system knows in which networks the message is recommended and also how successful it is (by measuring the number of new contacts via the recommendation).
An implementation case for recommendations via social media
For example, the user receives a message from the marketing automation system, in which he is specifically prompted to share this message with his social media contacts. If he follows the call, the user receives a new message, thanking him for his support. The social media contacts with whom the information was shared with can then redirect them to their networks.
Integration and quality of social media usage
In order to draw attention to recommendations via social media in e-mail marketing and to increase their attractiveness, there are some possibilities. For example for newsletter subscribers, you can recommend highlights and exclusive offers that are linked to the social media channels. You can find more information about that in our article: https://www.artegic.com/blog/5-measures-social-media-content-integration-email-marketing/. To improve the quality, it is helpful if the user can select individually which of his contacts he wants to share the messages with, instead of simply posting them on his wall. This ensures that the message reaches the right target group. The contacts can be individual friends, members of certain groups, but also persons who are not Facebook members. They are then contacted by e-mail.
Tips and Tricks
The complexity for creating such a mailing route is very simple. There is not even Data needed.
Tip: Why do you not use SWYN recommendations for prize draws? For each successful recommendation, the recipient receives another ticket and increases his chance to win. The marketing automation system can determine who supports you particularly and how successful the person was so how many new contacts you have received through the recommendation.