The proportion of consumers who see promotional emails as a good option to learn about new offers and products has increased by 41.18 % since 2010. The proportion of those who tend to delete promotionalemails without reading them, has decreased by 28.1 % and the proportion of those who believe they are receiving too many promotional emails has shrunk by 20.41 %. The email marketing acceptance and relevance with or for consumers is therefore steadily growing.  This is a result of the latest study by Forrester Research. We have compiled the most important findings in a clear infographic.

Infographic about email marketing acceptance

The most important results of the Forrester Research study on email marketing acceptance.