Published on 25. April 2018 | Author Sebastian Pieper
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, ...... read more »
Published on 22. January 2018 | Author Maximilian Hermann
We took a look back at the big data and data-driven marketing year 2017 and summarized 10 important big data and data-driven marketing facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing ...... read more »
Published on 8. December 2017 | Author Stefan von Lieven
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. ...... read more »
Published on 4. October 2017 | Author Paula Schmidt-Lüer
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, ...... read more »
Published on 16. March 2017 | Author Stefan Mies
Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of ...... read more »
Published on 6. March 2017 | Author Stefan Mies
Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the ...... read more »
Published on 24. January 2017 | Author Paula Schmidt-Lüer
We take a look back at the Data year 2016 and summarize 10 important Data Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most ...... read more »
Published on 14. July 2016 | Author Stefan von Lieven
The Internet of Things – the linking of smart products is tipped off as the next big revolution in information technology. A revolution which has the potential to significantly influence – if not dissolve and rearrange ...... read more »
Published on 23. June 2016 | Author Sebastian Pieper
This year, artegic has again visited the The Next Web Europe, arguably the most important digital conference in Europe. In our first post on the conference, we were looking at the identification of trends, at success ...... read more »
Published on 8. February 2016 | Author Stefan Mies
No direct digital marketing without data. If you wish to approach a customer, e.g., via email marketing, you will need at least his email address (and his consent to use it for marketing purposes). For truly ...... read more »
How to Successfully Integrate Print and E-Mail
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Tips For E-Mail Marketing In B2B – Promote Events
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Tips For E-Mail Marketing In E-Commerce – Self-Service Center
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Tips For E-Mail Marketing In E-Commerce – Testing and Optimization
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Tips For E-Mail Marketing In E-Commerce – Use Unusual Occasions
26. November 2018 | von