Published on 30. January 2019 | Author Lisa Marie Lindemann
When Google first announced the tabbed inbox solution, marketers were in horror. If every marketing mail lands in a separated promotion tab no one will have a look at it when they check their mailbox, right? ...... read more »
Published on 14. June 2018 | Author Sebastian Pieper
Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees ...... read more »
Published on 24. April 2018 | Author Sebastian Pieper
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily ...... read more »
Published on 21. December 2017 | Author Maximilian Hermann
For online marketing the conversion rate is an extremely important parameter. The conversion rate can help marketers and online shops to evaluate how successful a recent campaign has been. Usually, it’s all about motivating the customer ...... read more »
Published on 5. October 2017 | Author Sebastian Pieper
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, ...... read more »
Published on 19. July 2017 | Author Sebastian Pieper
It is possible to optimize digital direct marketing even with few data using marketing automation. In this article, we present some examples on how to implement automated communication which is individualized, context-relevant and adapted to the ...... read more »
Published on 5. December 2016 | Author Sebastian Pieper
At this year’s Web Summit in Lisbon (07.-10. November 2016), 53,056 visitors from 166 different countries were represented. With more than 600 speakers, founder Paddy Cosgrave has created the largest Web Summit ever, where 1,500 start-ups ...... read more »
Published on 23. May 2016 | Author Sebastian Pieper
German internet users spend most of their time in social networks: 192 hours per months (source: tobesocial). This is approximately 6.36 hours per day when users can be reached through social media marketing. The importance of ...... read more »
Published on 13. May 2016 | Author Sebastian Pieper
A media break in (email) marketing always means a higher bounce rate . What if there didn’t have to be a break? The solution could be interactive emails as these do not require the user to click ...... read more »
Published on 6. January 2016 | Author Sebastian Pieper
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips ...... read more »
Marketing automation: status quo and advantages
19. March 2020 | von
What can testing achieve in email marketing?
16. March 2020 | von
3 tips for better deliverability in email marketing
19. February 2020 | von
Individualization with less effort – integrate user data directly into messages
11. February 2020 | von
Using Call-to-Action correctly in marketing
4. February 2020 | von