Published on 26. October 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 25. April 2018 | Author Sebastian Pieper
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, ...... read more »
Published on 13. July 2017 | Author Sebastian Pieper
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead ...... read more »
Published on 16. March 2017 | Author Sebastian Pieper
Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of ...... read more »
Published on 6. March 2017 | Author Sebastian Pieper
Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the ...... read more »
Published on 21. February 2017 | Author Sebastian Pieper
That customers unsubscribe from newsletters or similar programs can have different reasons. Nevertheless, it is helpful not to always look for that reason on the unsubscribers side, but first of all by yourself. Mostly there is ...... read more »
Published on 17. February 2017 | Author Sebastian Pieper
Email marketing is still the most relevant online channel with the highest ROI of all marketing activities (DMA). 2.6 billion people worldwide have an email account (Litmus). In Germany 80 percent use email services regularly (WFA ...... read more »
Published on 13. February 2017 | Author Sebastian Pieper
E-mail marketing has the greatest ROI of all marketing measures. Especially for non-profit organizations, which are limited in their budget, this is a decisive factor. A quick and efficient way to connect with prospective donors and ...... read more »
Published on 19. January 2017 | Author Sebastian Pieper
The buying behavior has changed, that is not to question. Every consumer is looking for the best deal both online and offline. For this reason, it becomes more and more common nowadays that a product is ...... read more »
Published on 28. November 2014 | Author Stefan von Lieven
The article Higher Return on Investment Through Successful Lead Nurturing in Email Marketing deals with the development of users in B2B into prospective customers, using individualised email marketing in the customer lifecycle, i.e. lead nurturing. The ...... read more »
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