Published on 22. February 2021 | Author Sebastian Pieper
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t ...... read more »
Published on 8. December 2020 | Author Sebastian Pieper
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best ...... read more »
Published on 3. December 2020 | Author Stefan von Lieven
One of the great benefits of email marketing is the low degree of wastage. A user, who subscribes to your newsletter is most likely interested in your promotions or your company. However, if you only rely ...... read more »
Published on 26. September 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 1. December 2015 | Author Sebastian Pieper
Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence ...... read more »
Published on 23. November 2015 | Author Sebastian Pieper
E-commerce is losing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which ...... read more »
Published on 18. August 2015 | Author Sebastian Pieper
In Germany, every driver is familiar with this annual procedure: at the first indication of snow fall, cars are due in the garage for the change to winter tyres. For operators of garages or automotive service ...... read more »
Published on 15. July 2015 | Author Sebastian Pieper
The times of traditional, linear attributes/funnel models in marketing are over. The customer journey in the digital age is more complex, mostly non-linear and leads along a number of touchpoints, including those which are not owned ...... read more »
Published on 27. May 2015 | Author Sebastian Pieper
Two thirds of consumers have been tempted into buying by a coupon (source: Gutscheinbarometer 2014). According to studies by RetailMeNot and Deals.com, one in 5 coupon users has spent more money on a purchase than initially ...... read more »
Published on 4. March 2015 | Author Sebastian Pieper
Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that ...... read more »
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