Published on 26. September 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 27. September 2016 | Author Sebastian Pieper
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best ...... read more »
Published on 22. January 2016 | Author Sebastian Pieper
When a user subscribes to a newsletter, we can assume that he will regularly open it and interact with it, although not necessarily with each edition. But what happens to inactive newsletter subscribers who have not ...... read more »
Published on 1. December 2015 | Author Sebastian Pieper
Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence ...... read more »
Published on 23. November 2015 | Author Sebastian Pieper
E-commerce is losing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which ...... read more »
Published on 18. August 2015 | Author Sebastian Pieper
In Germany, every driver is familiar with this annual procedure: at the first indication of snow fall, cars are due in the garage for the change to winter tyres. For operators of garages or automotive service ...... read more »
Published on 15. July 2015 | Author Sebastian Pieper
The times of traditional, linear attributes/funnel models in marketing are over. The customer journey in the digital age is more complex, mostly non-linear and leads along a number of touchpoints, including those which are not owned ...... read more »
Published on 27. May 2015 | Author Sebastian Pieper
Two thirds of consumers have been tempted into buying by a coupon (source: Gutscheinbarometer 2014). According to studies by RetailMeNot and Deals.com, one in 5 coupon users has spent more money on a purchase than initially ...... read more »
Published on 4. March 2015 | Author Sebastian Pieper
Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that ...... read more »
Published on 4. February 2015 | Author Sebastian Pieper
The individualisation of content is an important sales driver in direct digital marketing. The more information about a user is available, the more precisely you can tailor content to his preferences. For the start of the ...... read more »
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