Published on 29. September 2020 | Author Maximilian Hermann
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this ...... read more »
Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Published on 25. August 2020 | Author Maximilian Hermann
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Published on 10. August 2020 | Author Maximilian Hermann
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with ...... read more »
Published on 4. August 2020 | Author Maximilian Hermann
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from ...... read more »
Published on 11. May 2020 | Author Maximilian Hermann
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be ...... read more »
Published on 19. March 2020 | Author Sebastian Pieper
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 ...... read more »
Published on 15. January 2020 | Author Maximilian Hermann
We took a look back at the marketing automation year 2019 and summarized 10 important marketing automation facts 2019 in a comprehensive infographic. Download: 13 tips for email marketing in B2B To receive the download, please ...... read more »
Published on 28. March 2019 | Author Maximilian Hermann
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of ...... read more »
Published on 7. February 2019 | Author Lisa Marie Lindemann
One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can ...... read more »
Activating users with welcome emails
3. December 2020 | von
Get meaningful results when testing in email marketing
2. December 2020 | von
Summary: 5 digital marketing trends 2020-2022
25. November 2020 | von
50 Things You Can Test in Email Marketing
4. November 2020 | von
Interactive email marketing: rare but attention-grabbing
26. October 2020 | von