Published on 5. May 2021 | Author Sebastian Pieper
A customer feels annoyed by one of your marketing automation campaigns, for instance a lead nurturing route in B2B, and wants to unsubscribe from it? That’s a bummer, but it happens. However, it does not have ...... read more »
Published on 23. April 2021 | Author Sebastian Pieper
Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up ...... read more »
Published on 22. March 2021 | Author Sebastian Pieper
How much revenue you are losing everyday due to shopping cart abandonments? On average, over 60% of shopping carts are abandoned. With a marketing automation series, you can win some of them back. Marketing automation: reminder ...... read more »
Published on 22. February 2021 | Author Sebastian Pieper
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t ...... read more »
Published on 15. January 2021 | Author Maximilian Hermann
In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in ...... read more »
Published on 8. January 2021 | Author Maximilian Hermann
What has happened in the field of email marketing in 2020 and what is in store for the future? We’ve compiled some of the developments affecting email marketing in 2020 in an at-a-glance infographic. Report: 5 ...... read more »
Published on 16. December 2020 | Author Stefan von Lieven
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the ...... read more »
Published on 7. December 2020 | Author Maximilian Hermann
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this ...... read more »
Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Emotion and service: winning back shopping cart abandoners with the right incentives
6. May 2021 | von
Prevent full unsubscriptions in email marketing
5. May 2021 | von
Email marketing made easy with newsletter templates
29. April 2021 | von
Avoid missing fallbacks in marketing automation
23. April 2021 | von
Using animated GIFs correctly in email marketing
19. April 2021 | von