Published on 19. March 2020 | Author Sebastian Pieper
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 ...... read more »
Published on 15. January 2020 | Author Maximilian Hermann
We took a look back at the marketing automation year 2019 and summarized 10 important marketing automation facts 2019 in a comprehensive infographic. Download: 13 tips for email marketing in B2B To receive the download, please ...... read more »
Published on 28. March 2019 | Author Maximilian Hermann
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of ...... read more »
Published on 7. February 2019 | Author Lisa Marie Lindemann
One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can ...... read more »
Published on 29. January 2019 | Author Lisa Marie Lindemann
We took a look back at the big data and data-driven marketing year 2018 and summarized 10 important big data and data-driven marketing facts 2018 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing ...... read more »
Published on 8. January 2019 | Author Lisa Marie Lindemann
We took a look back at the marketing automation year 2018 and summarized 10 important marketing automation facts 2018 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has ...... read more »
Published on 10. December 2018 | Author Maximilian Hermann
A tried and tested means of direct marketing is still print mailing (also: direct mail or just mailing). Even if at first glance this may seem a bit outdated in a digital world, mailing is still ...... read more »
Published on 5. December 2018 | Author Lisa Marie Lindemann
Events such as webinars, trade fairs, and conferences are important sales and marketing tools in B2B. But those are not self-running. It is important to motivate users skillfully to participate in a certain event and to ...... read more »
Published on 5. December 2018 | Author Lisa Marie Lindemann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Published on 30. November 2018 | Author Maximilian Hermann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Marketing automation: status quo and advantages
19. March 2020 | von
What can testing achieve in email marketing?
16. March 2020 | von
3 tips for better deliverability in email marketing
19. February 2020 | von
Individualization with less effort – integrate user data directly into messages
11. February 2020 | von
Using Call-to-Action correctly in marketing
4. February 2020 | von