Published on 2. August 2021 | Author Lea Diana
Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also ...... read more »
Published on 22. July 2021 | Author Lea Diana
With Marketing automation you increase the efficientcy of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems ...... read more »
Published on 19. July 2021 | Author Marie Afschrift
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know ...... read more »
Published on 14. July 2021 | Author Lea Diana
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment ...... read more »
Published on 17. June 2021 | Author Sebastian Pieper
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to ...... read more »
Published on 15. June 2021 | Author Sebastian Pieper
Satisfied customers are good customers. So why not ask about satisfaction? Take the opportunity to take care of the dissatisfied ones. Thank the satisfied ones and ask them to recommend you. In the example, a satisfaction ...... read more »
Published on 10. June 2021 | Author Sebastian Pieper
“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. ...... read more »
Published on 25. May 2021 | Author Sebastian Pieper
The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list ...... read more »
Published on 5. May 2021 | Author Sebastian Pieper
A customer feels annoyed by one of your marketing automation campaigns, for instance a lead nurturing route in B2B, and wants to unsubscribe from it? That’s a bummer, but it happens. However, it does not have ...... read more »
Published on 23. April 2021 | Author Sebastian Pieper
Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up ...... read more »
Integrate micro-shops for direct ordering in your newsletter
2. August 2021 | von
Control your marketing automation campaigns centrally
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6 Tips on How to Obtain Email Marketing Addresses
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6 Tips to promote your newsletter on your website
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Detection of marketing contexts via transactional emails
14. July 2021 | von