Published on 10. December 2018 | Author Maximilian Hermann
A tried and tested means of direct marketing is still print mailing (also: direct mail or just mailing). Even if at first glance this may seem a bit outdated in a digital world, mailing is still ...... read more »
Published on 5. December 2018 | Author Lisa Marie Lindemann
Events such as webinars, trade fairs, and conferences are important sales and marketing tools in B2B. But those are not self-running. It is important to motivate users skillfully to participate in a certain event and to ...... read more »
Published on 5. December 2018 | Author Lisa Marie Lindemann
A very helpful tool in the communication of online retailers is a self-service center. If you give your customers the opportunity to fill in their personal data, you can not only obtain further information about your ...... read more »
Published on 30. November 2018 | Author Maximilian Hermann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Published on 23. November 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 26. October 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 20. June 2018 | Author Maximilian Hermann
If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since ...... read more »
Published on 14. June 2018 | Author Sebastian Pieper
Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees ...... read more »
Published on 24. April 2018 | Author Sebastian Pieper
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily ...... read more »
Published on 5. March 2018 | Author Maximilian Hermann
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for ...... read more »
How to Successfully Integrate Print and E-Mail
10. December 2018 | von
Tips For E-Mail Marketing In B2B – Promote Events
5. December 2018 | von
Tips For E-Mail Marketing In E-Commerce – Self-Service Center
5. December 2018 | von
Tips For E-Mail Marketing In E-Commerce – Testing and Optimization
30. November 2018 | von
Tips For E-Mail Marketing In E-Commerce – Use Unusual Occasions
26. November 2018 | von