Published on 16. August 2019 | Author Maximilian Hermann
A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, ...... read more »
Published on 26. October 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 20. June 2018 | Author Maximilian Hermann
If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since ...... read more »
Published on 1. September 2016 | Author Stefan von Lieven
We summarized 5 digital Marketing Trends 2018. You can find the complete version of the trends here: https://www.artegic.com/digital-marketing-trends. Trend 1: Customer-centric Experience – The Digital Dialogue Takes the Lead in the Transformation The digital transformation is ...... read more »
Published on 11. August 2016 | Author Stefan von Lieven
The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding ...... read more »
Published on 23. September 2015 | Author Sebastian Pieper
Internet users in Germany are using digital services with an average of 2.4 terminal devices (PC, Smartphone, Tablet) and the trend is rising (source: BVDW). Mobile marketing is becoming obligatory. However, users are not only employing ...... read more »
Published on 4. May 2015 | Author Sebastian Pieper
The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ...... read more »
Published on 27. April 2015 | Author Sebastian Pieper
The internet of things – the linking of smart products – is tipped off as the next big revolution in the information technology sector. A revolution which has the potential to significantly influence – if not dissolve ...... read more »
Published on 25. February 2015 | Author Sebastian Pieper
Customer orientation can be a clear competitive advantage for a company. Lacking or insufficient customer orientation is actually more and more becoming a significant competitive disadvantage. According to a study by Oracle, European companies record up ...... read more »
Published on 30. July 2014 | Author Stefan von Lieven
Why do users give their opt-in to email marketing? And what prevents them from doing so? In the context of the article Determinants of Email Marketing Opt-ins from a User Point of View we have demonstrated, ...... read more »
Marketing automation: status quo and advantages
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Individualization with less effort – integrate user data directly into messages
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