Published on 10. November 2015 | Author Sebastian Pieper
“How much can I invest to win a new newsletter subscriber?” How much profit does each new subscriber give me on average?” In order to answer these and similar questions, you can use a customer lifetime ...... read more »
Published on 29. October 2015 | Author Sebastian Pieper
Digital Marketing including email has to deliver proof for its contribution to the company’s success, i.e. it has to be measurable in performance figures. Email marketing in particular, has always stood out because of its precise ...... read more »
Published on 15. October 2014 | Author Stefan von Lieven
In the article How to Measure Clicks in Email Marketing we have demonstrated how to correctly measure clicks in email marketing. The “ultimate” goal of an email marketing campaign is usually to encourage a user to ...... read more »
Published on 23. July 2014 | Author Stefan von Lieven
Creating a high-quality mailing list is one of the most important tasks in email marketing. A high-quality contact base stands out through strong recipient loyalty and high activity. In order to display these, we need innovative ...... read more »
Published on 15. July 2014 | Author Stefan von Lieven
Every company pursues monetary goals, which can be operationalised by means of values, such as profit, turnover, cost or ROI. To fulfil those corporate goals, marketing communication must contribute directly or indirectly, but in any case, ...... read more »
Published on 9. July 2014 | Author Stefan von Lieven
In the article How to Measure Opens in Email Marketing we have demonstrated how to correctly measure opens in email marketing. When a user has opened an email, an important step is completed. Most emails aim ...... read more »
Published on 2. July 2014 | Author Stefan von Lieven
The precondition that an email can unfold its potentials in email marketing, is that the email is actually delivered to the users and subsequently opened. In this article you will learn how to track opens correctly. When ...... read more »
Published on 17. June 2014 | Author Stefan von Lieven
The coverage of a mailing in email marketing is not limited to the targeted mailing list. To expand your coverage, you should integrate forward/sharing functions in your mailings. In this way, recipients can recommend either a ...... read more »
Published on 11. June 2014 | Author Stefan von Lieven
Online communities, such as social networks or forums usually employ system emails to inform their users about community-internal processes. The community provider must guarantee that the sent system emails will reach the recipient. In order to ...... read more »
Published on 2. June 2014 | Author Stefan von Lieven
Results and expenditure of email marketing campaigns are often not directly related. One of the reasons is that companies often only focus on coverage and image. However, efficient email marketing requires – as every other marketing ...... read more »
Marketing automation: status quo and advantages
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What can testing achieve in email marketing?
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3 tips for better deliverability in email marketing
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Individualization with less effort – integrate user data directly into messages
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Using Call-to-Action correctly in marketing
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