Published on 11. August 2015 | Author Sebastian Pieper
The individualisation of communication measures in direct marketing, as well as the dynamic adaptation to the context of use in real time are among the essential benefits of real time marketing automation. According to a study ...... read more »
Published on 4. May 2015 | Author Sebastian Pieper
The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ...... read more »
Published on 4. February 2015 | Author Sebastian Pieper
The individualisation of content is an important sales driver in direct digital marketing. The more information about a user is available, the more precisely you can tailor content to his preferences. For the start of the ...... read more »
Published on 17. September 2014 | Author Stefan von Lieven
Individualisation is one of the essential success factors in email marketing. A recent survey by Certona of 500 retail companies concluded that personalised emails can lead to a turnover increase of up to 412 % per ...... read more »
Published on 16. May 2014 | Author Stefan von Lieven
Email marketing is an efficient and widely spread tool in business-to-business (B2B). However, B2B communication exhibits a few particularities, you must take into account in email marketing. The following six tips will help you to optimise ...... read more »
Published on 28. April 2014 | Author Sebastian Pieper
Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based ...... read more »
Published on 22. April 2014 | Author Sebastian Pieper
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for ...... read more »
Published on 19. October 2010 | Author Stefan von Lieven
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, ...... read more »
Published on 13. April 2009 | Author Stefan von Lieven
The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, ...... read more »
Avoid customer churn with back-in stock alerts
20. January 2021 | von
Results of Litmus’ “State of Email Engagement” study
15. January 2021 | von
Throwback: 10 email marketing facts 2020
8. January 2021 | von
Error-free newsletters: The complete checklist „Quality Assurance Email Marketing“
22. December 2020 | von
Special birthday emails via marketing automation
16. December 2020 | von