Published on 13. March 2019 | Author Maximilian Hermann
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international ...... read more »
Published on 16. November 2018 | Author Thomas Köbrich
One oft the objectives of the General Data Protection Regulation (GDPR) was to create legal certainty for companies. The same data protection standards now apply in every EU country, and US companies doing business in EU ...... read more »
Published on 8. December 2017 | Author Stefan von Lieven
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. ...... read more »
Published on 28. January 2016 | Author Stefan von Lieven
On 28th January at the initiative of the Council of Europe, the European Data Privacy Day will take place for the 9th time. Goal of the Data Privacy Day is to strengthen the data privacy awareness ...... read more »
Published on 28. December 2015 | Author Sebastian Pieper
No digital economy without data. No modern marketing without data. We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our ...... read more »
Published on 8. October 2015 | Author Stefan von Lieven
The European Court of Justice (ECJ) has just made the decision that the Safe Harbor Agreement between the EU and the US is invalid. Safe Harbor allows the transfer of personal data collected in the EU ...... read more »
Published on 27. April 2015 | Author Sebastian Pieper
The internet of things – the linking of smart products – is tipped off as the next big revolution in the information technology sector. A revolution which has the potential to significantly influence – if not dissolve ...... read more »
Published on 4. February 2015 | Author Sebastian Pieper
The individualisation of content is an important sales driver in direct digital marketing. The more information about a user is available, the more precisely you can tailor content to his preferences. For the start of the ...... read more »
Published on 12. November 2014 | Author Sebastian Pieper
According to the last “Quartz Global Executives Study”, email marketing is the most important measure to reach decision makers in companies. But there are some special characteristics in the b2b business, which must be anticipated in ...... read more »
Published on 21. May 2014 | Author Stefan von Lieven
The economic significance of the internet industry in Germany is constantly increasing. Entrepreneurial players are not only internationally active internet corporations, but also small and medium-sized companies. How do you assess the competitiveness of German companies ...... read more »
Marketing automation: status quo and advantages
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What can testing achieve in email marketing?
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3 tips for better deliverability in email marketing
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Individualization with less effort – integrate user data directly into messages
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Using Call-to-Action correctly in marketing
4. February 2020 | von