Published on 14. May 2018 | Author Sebastian Pieper
BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates ...... read more »
Published on 8. May 2018 | Author Sebastian Pieper
No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main ...... read more »
Published on 18. January 2018 | Author Sebastian Pieper
Loyalty programs are an effective tool to strengthen customer retention. This means a strong customer relationship and high customer satisfaction. Therefore, a well-established loyalty program that regularly activates and incentivizes customers can be a key competitive ...... read more »
Published on 10. January 2018 | Author Sebastian Pieper
When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic ...... read more »
Published on 24. February 2017 | Author Sebastian Pieper
Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. ...... read more »
Published on 24. August 2016 | Author Sebastian Pieper
Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this ...... read more »
Published on 20. October 2015 | Author Sebastian Pieper
Responding to the interaction of the user with individualised communication and in real time at each touchpoint – this is the promise of real time marketing automation. Providing the required content in real time, however, can ...... read more »
Published on 23. September 2015 | Author Sebastian Pieper
Internet users in Germany are using digital services with an average of 2.4 terminal devices (PC, Smartphone, Tablet) and the trend is rising (source: BVDW). Mobile marketing is becoming obligatory. However, users are not only employing ...... read more »
Published on 4. May 2015 | Author Sebastian Pieper
The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ...... read more »
Published on 4. March 2015 | Author Sebastian Pieper
Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that ...... read more »
Marketing automation: status quo and advantages
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Individualization with less effort – integrate user data directly into messages
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