Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Published on 16. March 2020 | Author Marie Afschrift
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what ...... read more »
Published on 30. November 2018 | Author Maximilian Hermann
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to ...... read more »
Published on 5. March 2018 | Author Maximilian Hermann
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for ...... read more »
Published on 21. December 2017 | Author Maximilian Hermann
For online marketing the conversion rate is an extremely important parameter. The conversion rate can help marketers and online shops to evaluate how successful a recent campaign has been. Usually, it’s all about motivating the customer ...... read more »
Published on 6. July 2017 | Author Sebastian Pieper
In the first blogpost, we explained how transaction mails are useful for marketing purposes. This second blogpost explains the most important criteria that are significant for sending successful transaction mails. It is very important to pay ...... read more »
Published on 17. November 2015 | Author Sebastian Pieper
A/B testing is very popular for the optimisation of home and landing pages. However, after initial quick wins, success rates often slow down. This can be avoided by consistently including the user viewpoint. We would like ...... read more »
Published on 12. May 2015 | Author Stefan von Lieven
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors ...... read more »
Published on 13. April 2015 | Author Stefan von Lieven
A newsletter in email marketing is a complex tool, whose success depends on a large number of factors. Only after each adjusting screw is turned correctly, will the newsletter unfold its full potential. So, what do ...... read more »
Published on 27. January 2015 | Author Stefan von Lieven
When optimising email content, a lot of time and creativity goes into the wording of product descriptions, test texts etc., as well as into layout and imagery. This is of course vital, as content and graphic ...... read more »
Optimization – focus on testing instead of a 360° customer view
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Optimize click rates in email marketing through testing
9. September 2020 | von
11 tips on how to avoid unwarranted spam classification
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Use brand logos in email inboxes
25. August 2020 | von
Use an agile marketing approach to get results faster
25. August 2020 | von