Published on 26. September 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 14. September 2018 | Author Maximilian Hermann
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. ...... read more »
Published on 14. June 2018 | Author Sebastian Pieper
Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees ...... read more »
Published on 8. May 2018 | Author Paula Schmidt-Lüer
No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main ...... read more »
Published on 25. April 2018 | Author Sebastian Pieper
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, ...... read more »
Published on 24. April 2018 | Author Sebastian Pieper
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily ...... read more »
Published on 25. January 2018 | Author Paula Schmidt-Lüer
“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without ...... read more »
Published on 18. January 2018 | Author Sebastian Pieper
Loyalty programs are an effective tool to strengthen customer retention. This means a strong customer relationship and high customer satisfaction. Therefore, a well-established loyalty program that regularly activates and incentivizes customers can be a key competitive ...... read more »
Published on 10. January 2018 | Author Paula Schmidt-Lüer
When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic ...... read more »
Published on 14. December 2017 | Author Maximilian Hermann
RCS is supposed to be mobile provider’s answer to WhatsApp & Co. Therefore, RCS offers some interesting features. In 2017, the SMS as communication channel has to face more and more competition from mobile instant messaging ...... read more »
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