“Your order is now ready for collection!” – customers are sure to enjoy reading this message. Send such Click & Collect notifications as SMS, push notification or via another mobile channel. Click & Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for your marketing.
Click & Collect is one of the most important trends in omnichannel retail. Customers order online, but collect the ordered goods offline in the branch. SMS and mobile messages are particularly suitable for Click & Collect pick up announcements. “Your goods are ready for you now. Come and collect them today by 8pm.“
You can go one step further by combining Click & Collect messages with location based marketing. For example, if a customer is in the vicinity of one of your branches where an ordered but not yet delivered product is in stock, you can suggest that they pick up the product directly.
Or you make it possible to arrange an appointment for collection, e.g. via mobile messenger. You may even be able to generate cross sells and upsells with an additional coupon once the customer has entered the branch.
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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