Tip For E-Mail Marketing In B2B – Use Easy Response Tools
Published on 26 October 2018 | Author Maximilian Hermann0
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series we present 13 tips for email marketing in B2B.
Even though many things can be automated in email marketing, many actions still require an individual trigger, for example after a telephone call between customer and sales staff has just taken place.
With an easy response tool, standardized messages can be sent quickly and easily, for example as a quick response to a trade fair contact or a website inquiry. If a lead already exists and its data is stored in the system, only the type of message (event visit, request, free text etc.) with standardized text has to be selected and a personalized mail can be sent. The system automatically transfers the contact data to your mail. Also you can attach appendices such as product brochures or whitepapers simply by placing a check mark. This saves time and minimizes the risk of errors.
Easy response tools can be integrated into CRM solutions or sales funnel tools, for example, to trigger a dispatch directly from a lead entry
In our checklist “13 tips for e-mail marketing in B2B” we have put together tips to help you improve your e-mail marketing activities in both the short and long term. Please fill out the form to receive the free download.