Tips For E-Mail Marketing In B2B – Include Trading Partners

Published on 16 November 2018 | Author Maximilian Hermann


E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series we present 13 tips for email marketing in B2B.

Many companies conduct parts of their online dialogue marketing together with partners or marketing teams at different locations. One example is indirect communication via sales partners. The headquarters determines the basic orientation of communication and provides the technical infrastructure. The partners draw up the concrete dialogue measures and carry them out, as they know the customer best on site. With multipartner platforms you enable your partners, your sales structure or your locations to operate powerful dialogue marketing with just a few clicks, which is embedded in a central infrastructure and strategy.

This enables you to provide centralized content and campaign logic, which allows a simple and demand-oriented control of communication and the data basis. In this way, you increase customer loyalty by means of individualized communication to the partner and build a bridge in indirect sales by providing the intermediary with centralized provision of needs-oriented information in order to build up marketing and service communication with the customer.


In our checklist “13 tips for e-mail marketing in B2B” we have put together tips to help you improve your e-mail marketing activities in both the short and long term. Please fill out the form to receive the free download.

Thumb Checklist: 13 Tips for Email Marketing in B2B

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artegic AG provides strategic consulting, technology and business services for online CRM and dialogue marketing via email, RSS, mobile and social media. artegic's online CRM technology ELAINE FIVE, which is used for the sending of over 2.7 billion messages monthly enables marketing automation based on self-sharpening analytical profiles. artegic's customers include, e.g. Rewe and PAYBACK.

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