E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so far. In this blog post series we present 12 tips for email marketing in e-commerce. This time: Self-Service Center!
A very helpful tool in the communication of online retailers is a self-service center. If you give your customers the opportunity to fill in their personal data, you can not only obtain further information about your users, but also enable the individual user to manage his profile himself and adapt newsletters etc. to his own needs and subject areas that interest him. Thus, customers perceive your company more positively through special-tailored communication. In addition, settings can be made for the desired email frequency.
It is advisable to specifically motivate the customer to use the profile administration, e. g. by means of a “please update your communication profile” or as an exit page in case of a request to unsubscribe. The information provided by the user also allows you to draw conclusions about general customer preferences, adapt your communication accordingly and improve it in this way. This also minimizes the risk of future unsubscriptions in general.

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In our checklist “12 tips for email marketing in e-commerce” we have compiled tips to help you improve your email marketing activities in both the short and long term. Please fill out the form to receive the free download.