What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as with classic marketing emails.

Use the findings to evaluate your transaction communication, to analyze customer behavior, and to (automatically) optimize your transactional emails.

With ELAINE® Transactional Message Hub you track reactions to your transactional emails as well as to your marketing emails.
With ELAINE® Transactional Message Hub you track reactions to your transactional emails as well as to your marketing emails.

Automated performance reports

Report what you track. Save time and effort by automating performance reporting. Have your employees and managers receive reports automatically via email or in Microsoft teams at defined times or when defined thresholds are reached.

Create automated performance reports on

  • Dispatch throughput
  • Delivery rates
  • Opening rates
  • Click rates
  • Conversion rates
  • SWYNs
  • Coupon redemption
  • defects found automatically by QA rules
  • generated revenues through cross- & upsells
  • …