Tracking and reporting of transactional mails
Veröffentlicht am 16 April 2021 | von Marie Afschrift0
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as with classic marketing emails.
Use the findings to evaluate your transaction communication, to analyze customer behavior, and to (automatically) optimize your transactional emails.
Automated performance reports
Report what you track. Save time and effort by automating performance reporting. Have your employees and managers receive reports automatically via email or in Microsoft teams at defined times or when defined thresholds are reached.
Create automated performance reports on
- Dispatch throughput
- Delivery rates
- Opening rates
- Click rates
- Conversion rates
- Coupon redemption
- defects found automatically by QA rules
- generated revenues through cross- & upsells
12 things you are not yet doing with transactional mails
Do you already use your transactional mails for cross- and upsells? In our checklist: 12 things you are not yet doing with transactional mails you find 11 more inspirations for optimising your transactional mails. Just click on the cover and fill in the form to receive the checklist.