Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS).
Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- & up-sells and other relevant information.
To reach your customer directly at the moment of purchase, your transaction communication must be real-time capable. When using a customer card, for example, this means that only a few seconds must elapse between card use and sending the transactional mail.
PAYBACK sends customers of selected partners a transaction email with the current points balance a few seconds after using the PAYBACK card at the checkout.
12 things you are not yet doing with transactional mails
Do you already use your transactional mails as a touchpoint at the POS? In our checklist: 12 things you are not yet doing with transactional mails you find 11 more inspirations for optimising your transactional mails. Just click on the cover and fill in the form to receive the checklist.