Transaction communication does not necessarily have to take place via email. You can also use other digital dialog channels such as SMS, push notifications or mobile messenger.
When which channel is useful depends on the transaction. Mobile channels are suitable for:
- Food delivery services, where the time between order and delivery is usually very short and users expect fast information.
- Click & Collect information when the customer is on the move.
- Short-term information in the travel sector, such as flight changes.
- General services that are primarily or exclusively used via smartphone
12 things you are not yet doing with transactional mails
Do you already use your transactional mails for cross-channel marketing? In our checklist: 12 things you are not yet doing with transactional mails you find 11 more inspirations for optimising your transactional mails. Just click on the cover and fill in the form to receive the checklist.