Communication

Win marketing-opt-ins with transactional mails

Veröffentlicht am 12 May 2021 | von Marie Afschrift

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Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have a significantly higher turnover in eCommerce than customers without an opt-in.

Therefore, use your transactional emails as a touchpoint to gain or supplement marketing opt-ins. Ideal: If you can identify which of your customers have not yet given a newsletter opt-in when sending a transactional email. In these cases, dynamically play a hint to the newsletter in order to get customers to opt-in with just one click. A double-opt-in can usually even be omitted here.

REWE advertises his newsletter in transactional mails.
REWE advertises his newsletter in transactional mails.

TIP: All that is easy with ELAINE® Transactional Message Hub.

12 things you are not yet doing with transactional mails

Do you already use your transactional mails to win marketing-opt-ins? In our checklist: 12 things you are not yet doing with transactional mails you find 11 more inspirations for optimising your transactional mails. Just click on the cover and fill in the form to receive the checklist.

Thumb Checklist: 12 things your are not yet doing with transactional mails
Checklist: 12 things your are not yet doing with transactional mails

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Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don’t want to be contacted electronically, you can also request the chosen documents via mail.

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