Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have a significantly higher turnover in eCommerce than customers without an opt-in.
Therefore, use your transactional emails as a touchpoint to gain or supplement marketing opt-ins. Ideal: If you can identify which of your customers have not yet given a newsletter opt-in when sending a transactional email. In these cases, dynamically play a hint to the newsletter in order to get customers to opt-in with just one click. A double-opt-in can usually even be omitted here.
TIP: All that is easy with ELAINE® Transactional Message Hub.