BMW CS and artegic were awarded with the golden German Stevie Award

BMW Group Cen­tral and Sou­the­as­tern Euro­pe (BMW CS) and artegic AG were awar­ded the gol­den Ger­man Ste­vie Award 2020 in the cate­go­ry “Mar­ke­ting Cam­pai­gn of the Year – Auto­mo­ti­ve – After­mar­ket”. The award is pre­sen­ted for the mar­ke­ting auto­ma­ti­on cam­pai­gn “Car Han­do­ver Anni­ver­s­a­ry Mail”.

The Ger­man Ste­vie Award is awar­ded every year to par­ti­cu­lar­ly out­stan­ding com­pa­nies. Awards are given for new pro­duc­ts, tech­no­lo­gies, or par­ti­cu­lar­ly suc­cess­ful mar­ke­ting cam­pai­gns. artegic AG has alrea­dy recei­ved the award several times for inno­va­ti­ve new fea­tures of the ELAI­NE Mar­ke­ting Auto­ma­ti­on tech­no­lo­gy as well as for mar­ke­ting cam­pai­gns that were deve­lo­ped and imple­men­ted tog­e­ther with custo­mers.

Higher revenues and customer loyalty

BMW Group Cen­tral and Sou­the­as­tern EURO­PE (BMW CS) sur­pri­ses the custo­mers of the ele­ven affi­lia­ted mar­kets one year after buy­ing a car with an anni­ver­s­a­ry mail (Car Han­do­ver Anni­ver­s­a­ry) and a dis­count code for BMW Con­nec­tedDri­ve Ser­vice or BMW Life­style Shop. The Mai­ling is indi­vi­dua­li­sed accord­ing to he car model that was bought. The campaign‘s objec­tive is – among others – to streng­t­hen the custo­mer loya­li­ty in after-sales as well as the the genera­ti­on of addi­tio­nal reve­nues and to pro­mo­te the awa­reness of Con­nec­tedDri­ve. Sales of BMW Con­nec­tedDri­ve Store could be signi­fi­cant­ly increa­sed by the Car Han­do­ver Anni­ver­s­a­ry cam­pai­gn. Ope­ning rates of over 65 per­cent and click rates of over 21 per­cent were achie­ved. By using artegic’s ELAI­NE Mar­ke­ting Auto­ma­ti­on the work­flows could be sim­pli­fied and the effort was great­ly redu­ced.

„The BMW CS car han­do­ver anni­ver­s­a­ry e-mail is a good examp­le of a simp­le but high­ly effec­tive cam­pai­gn to streng­t­hen custo­mer loyal­ty and com­pa­ny pro­fit,“ says Bar­ba­ra Istenic, Custo­mer Expe­ri­ence Spe­cia­list, BMW CS.