BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. These dealers are in direct contact to customers and interested parties on site. Interested parties usually perceive the various BMW Motorrad touchpoints as one company.

Read in this case study how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the background of the General Data Protection Regulation.