BMW / JAWA

Case Study for
free download

More efficient execution of test drive events

The department „Sales to Employees“ (JAWA) enables BMW Group‘s employees to purchase new vehices and young used cars, both of the BMW and MINI brands. JAWA regularly offers test drive-events to encourage interested employees to try out different models.

It’s been challenging to create a more efficient invitation management as well as logistics and vehicle planning.

The aim was to realize a consistent customer journey and to use staff ressources in a more efficient way.

The case study shows you how JAWA realized those aims through digitalization and automation of the processes and how easy marketing communication, planning and execution of customer and sales events can be with ELAINE.

Please click on the document cover and fill in the form to receive the download.

Case Study
BMW / JAWA

Please fill out this field.

Select

Please enter your data

Salutation

Mr.

Ms.

Please fill out this field.

First name *

Please fill out this field.

Last name *

Please fill out this field.

Business email address *

Please fill out this field. Little note: This looks like a private email-adress. Would you like to state your business email-adress?

Phone *

Please fill out this field. Little note: Are you sure that this is your correct telephone number?

Yes, I want to receive the selected materials per email according to the download conditions and agree to be informed by ELAINE technologies about similar materials. *

Please fill out this field.

Independently from the download request, I want to receive the newsletter from ELAINE technologies GmbH regularly via email, with tips, trends and best practice about digital marketing as well as information on ELAINE. By registering I confirm, that personalised user profiles are created for promotion and market research.

Please select at least one field.

_{Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents via mail.}

_{* Required fields}