As Head of Business Development, Guntram Maschmeyer takes over responsibility for further growth and the successful positioning of the SaaS marketing provider artegic. As Head of Business Development, Guntram Maschmeyer (46) takes over the management of new customer sales at artegic and thus in particular for the Enterprise SaaS Marketing Automation Software ELAINE. In his…
The email marketing and marketing automation provider artegic receives the Gold International Business Award in the category “Marketing/Public Relations Solution” for the ELAINE Transactional Message Hub. Transactional emails (such as order confirmations or digital invoices) are the most important touchpoint in digital dialog with customers. Nevertheless, 65 percent of email marketers do not fully realize…
Apple iOS 15’s new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. New features still allow, for example, to capture resilient open metrics, optimize…
SOKA-BAU, the joint umbrella brand of the Urlaubs- und Lohnausgleichskasse der Bauwirtschaft (Holiday Leave and Wage Compensation Bank of the Construction Industry) and the Zusatzversorgungskasse des Baugewerbes AG (Supplementary Benefits Bank of the Construction Industry plc), relies on the email marketing and marketing automation technology ELAINE from artegic. The email communication of SOKA-BAU is aimed…
DHL Paket GmbH uses for the dispatch of shipping and delivery notifications the ELAINE Transactional Message Hub by artegic. By using artegic software, DHL reduces the complexity of managing approximately 2 billion transactional mails per year while creating a superior service experience for end customers. For added value and a perfect service experience in end customer…
With a score of 95.2 out of 100 points, artegic is among the “best in technology” in the IT and communication service provider category according to Focus DEUTSCHLAND TEST. In the DEUTSCHLAND TEST, Focus distinguishes German technology providers that are in the reference class from the customers’ point of view. In the category “IT and…