Apple iOS 15’s new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. New features still allow, for example, to capture resilient open metrics, optimize…
With a score of 95.2 out of 100 points, artegic is among the “best in technology” in the IT and communication service provider category according to Focus DEUTSCHLAND TEST. In the DEUTSCHLAND TEST, Focus distinguishes German technology providers that are in the reference class from the customers’ point of view. In the category “IT and…
As Head of Platform, Wolfgang Heider assumes the professional and technical responsibility for the development and operation of the marketing automation technology ELAINE at artegic AG. In the newly appointed role as Head of Platform, Wolfgang Heider is responsible for the areas of software development, product management and platform IT for the marketing technology provider…
BMW Group Central and Southeastern Europe (BMW CS) and artegic AG were awarded the golden German Stevie Award 2020 in the category “Marketing Campaign of the Year – Automotive – Aftermarket”. The award is presented for the marketing automation campaign “Car Handover Anniversary Mail”. The German Stevie Award is awarded every year to particularly outstanding companies. Awards…