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Category Archives: Analytics

artegic Blog

Turning users into customers in B2B – from lead nurturing to lead scoring and routing

AnalyticsBy Mieke Afschrift18. March 2022

The article Higher Return on Investment Through Successful Lead Nurturing in Email Marketing deals with the development of users in B2B into prospective customers, using individualised email marketing in the customer lifecycle, i.e. lead nurturing. The next step consists in rating the potential of a user – lead scoring –…

WEITERLESEN

Optimize marketing automation campaigns through testing

Analytics, Practical TipsBy Lea Diana18. November 2021

Optimization through testing is classic common practice in email marketing. Surely you use A/B tests or multivariate tests to improve open or click-through rates of your newsletters. But what about your marketing automation campaigns? Many marketers forget that they can test automated emails just like they test their newsletters. So…

WEITERLESEN

Integrate interactive, daily updated (restaurant) menus in your emails

Analytics, Communication, Practical TipsBy Lea Diana9. August 2021

Present your customers daily updated menus for selected locations of your restaurant or canteen chain or daily updated offers in your stores. By clicking on a day of the week, the corresponding menu is displayed. Real-time data exchange with your ERP system ensures that the displayed data is always up-to-date,…

WEITERLESEN

Evaluating and Optimizing Email Marketing Correctly

Analytics, Data, Practical TipsBy Sebastian Pieper10. June 2021

“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. Werner is faced with these and similar questions during his performance interview with his…

WEITERLESEN

What’s the value of your mailing list?

Analytics, Data, Practical TipsBy Mieke Afschrift10. February 2021

Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile to start re-engagement campaigns for inactive subscribers? Or even more important: Based on the…

WEITERLESEN

What can testing achieve in email marketing?

Analytics, Data, Practical TipsBy Mieke Afschrift16. March 2020

Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what target group leads to the success of a campaign. This means: those who test,…

WEITERLESEN

Email Client Development

Analytics, CommunicationBy Lisa Marie Lindemann16. July 2019

Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones are changing and expanding, others are disappearing. The fluctuation on the market and the…

WEITERLESEN

Retrospect: 10 Important E-Commerce Facts 2017

Analytics, Communication, DataBy Maximilian Hermann4. January 2018

We took  a look back at the e-commerce year 2017 and summarized 10 important e-commerce facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You will find…

WEITERLESEN

Retrospect: 10 Important Email Marketing Facts 2017

Analytics, Communication, DataBy Maximilian Hermann19. December 2017

We took  a look back at the email marketing year 2017 and summarized 10 important email marketing facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You…

WEITERLESEN

Retrospect: 10 Important E-Mail Marketing Facts 2016

Analytics, Communication, DataBy Sebastian Pieper29. December 2016

We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You…

WEITERLESEN
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