Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a tweet within seconds and send it out into the world. That isn’t the case with Instagram or Facebook where…
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the German state of North Rhine-Westphalia…
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them correctly. This would, however, be necessary to prevent those reasons. But to calm you down, studies like one by…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…
One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can improve your internal employer branding or do a multilevel mailing streak for on boarding new employees. With the right…
When Google first announced the tabbed inbox solution, marketers were in horror. If every marketing mail lands in a separated promotion tab no one will have a look at it when they check their mailbox, right? But it turned out that the bundled mail thing isn’t quite as bad as marketers thought it would be.…
We took a look back at the big data and data-driven marketing year 2018 and summarized 10 important big data and data-driven marketing facts 2018 in a comprehensive infographic.
We took a look back at the mobile marketing year 2018 and summarized 10 important mobile marketing facts 2018 in a comprehensive infographic.
We took a look back at the social media marketing year 2018 and summarized 10 important social media marketing facts 2018 in a comprehensive infographic.
We took a look back at the marketing automation year 2018 and summarized 10 important marketing automation facts 2018 in a comprehensive infographic.