Email marketing is still the most relevant online channel with the highest ROI of all marketing activities (DMA). 2.6 billion people worldwide have an email account (Litmus). In Germany 80 percent use email services regularly (WFA / OWM). In this article we don’t only show why the channel is so popular and effective, but also…
E-mail marketing has the greatest ROI of all marketing measures. Especially for non-profit organizations, which are limited in their budget, this is a decisive factor. A quick and efficient way to connect with prospective donors and helpers. That is why we collected some tips and potentials related to e-mail marketing for non-profit organizations. Building relationships…
The buying behavior has changed, that is not to question. Every consumer is looking for the best deal both online and offline. For this reason, it becomes more and more common nowadays that a product is not bought at the same place where the customer previously informed himself about it. Above all, migration between online…
We take a look back at the Mobile Marketing year 2016 and summarize 10 important Mobile Marketing Facts 2016 in a comprehensive infographic.
The use of WhatsApp as a marketing channel can be worthwhile. The inexpensive and fast app is especially suitable to get in personal contact with younger generations. Despite the legal situation is still difficult, some companies have already shown examples that not just caused results for the companies but also enthusiasm in the user reactions.…
We take a look back at the Social Media Marketing year 2016 and summarize 10 important Social Media Marketing Facts 2016 in a comprehensive infographic.
We take a look back at the Marketing Automation year 2016 and summarize 10 important Marketing Automation Facts 2016 in a comprehensive infographic.
We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic.
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually assist the event, and potentially contact the participants again subsequently to the event. We will show you how to cover the entire B2B…
At this year’s Web Summit in Lisbon (07.-10. November 2016), 53,056 visitors from 166 different countries were represented. With more than 600 speakers, founder Paddy Cosgrave has created the largest Web Summit ever, where 1,500 start-ups met 7700 CEOs. The theme spectrum covered everything that is currently relevant in the digital industry: virtual reality, social…