According to the Gartner Hype Cycle for the evaluation of technology trends, virtual reality has reached the so-called “Path of Enlightenment” phase. It might sound esoteric, but it just means that the media hype is dying down, now it’s about the practical implementation with a realistic view of the benefits and disadvantages. In short: technology…
A receipt is a confirmation for the reception of a service. The retailer confirms to the customer that he has met his obligations. In the following years, mobile payments will most likely increase thanks to NFC chips in the different devices. The wallet would become redundant and e-receipts will become the norm. Some providers already…
Internet connection has increasingly becoming a standard equipment in cars and other vehicles. This means, a large number of digital services will become available to drivers while at the same time, potentials for new business models, not only for automotive suppliers, arise. In this article, we will discuss the new approaches for marketing communication created…
Push notifications from apps have become a vital channel in direct digital marketing. No wonder, as push notifications show extraordinarily high interaction rates and can be used very effectively to respond to triggers in mobile contexts. We will demonstrate what push notifications in digital marketing can do, for which applications they are suited and which…
We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive our most…
Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive our most recent…
Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important mobile marketing facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive our most recent…
Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence a customer through communication. Triggers cannot only be found in marketing contexts, but also in the service and transaction…
E-commerce is losing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost. According to a study by Surepayroll, e-commerce providers lose out on a $18 billion…
Internet users in Germany are using digital services with an average of 2.4 terminal devices (PC, Smartphone, Tablet) and the trend is rising (source: BVDW). Mobile marketing is becoming obligatory. However, users are not only employing different (mobile) terminal devices, but are also consuming marketing information via a number of digital (mobile) channels. 79% of…