In Germany, every driver is familiar with this annual procedure: at the first indication of snow fall, cars are due in the garage for the change to winter tyres. For operators of garages or automotive service companies, this offers a number of touchpoints for service communication, as well as after sales promotions. The first snow…
The individualisation of communication measures in direct marketing, as well as the dynamic adaptation to the context of use in real time are among the essential benefits of real time marketing automation. According to a study by Certona, individualisation in email marketing can produce up to 244% higher click rates and 412% greater turnovers. Dynamic…
Customer requirements on digital communications are constantly increasing. Successful direct marketing needs to communicate exactly the right content to each individual customer according to his expectations and his position in the customer lifecycle in order to develop a maximum impact for retention and purchase behaviour. In order to implement these requirements, we need technology which…
Two thirds of consumers have been tempted into buying by a coupon (source: Gutscheinbarometer 2014). According to studies by RetailMeNot and Deals.com, one in 5 coupon users has spent more money on a purchase than initially anticipated. No wonder that (digital) coupons have established a fixed place in marketing. We have compiled 4 tips for…
The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ideas and here we will summarise our overall impressions. The Next Web Europe conference in Amsterdam celebrated its tenth…
Users can be found in a variety of digital channels, therefore the complexity of the customer journey is increasing. Companies need to be present in all these channels and plan their campaigns in a way that the user receives the right impulses to systematically lead him along all touchpoints to the goal. This only works…
Customer orientation can be a clear competitive advantage for a company. Lacking or insufficient customer orientation is actually more and more becoming a significant competitive disadvantage. According to a study by Oracle, European companies record up to 18% turnover loss due to lacking or inconsistent customer orientation. Customer orientation is driven by the competition (differentiation…
The individualisation of content is an important sales driver in direct digital marketing. The more information about a user is available, the more precisely you can tailor content to his preferences. For the start of the dialogue, i.e. after registration of the user, e.g. for a newsletter, you will face a specific challenge. Welcome emails…
Customers in the digital world are used to receiving the required information immediately and without delay. However, the information must also be up-to-date. When a customer orders a product, which according to the online shop display is still available (or a product promoted in a newsletter) but in reality, is already out of stock, this…
Re-targeting emails to notify customers about filled but not checked out shopping baskets in online shops are a popular tool in email marketing of retail companies. However, employed in the wrong way, they can put off customers instead of reactivating them. A shopping basket, which is not checked out, yet, does not necessarily mean a…